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Consumer Behavior

Class Number: MARKET 10104176-1 - Consumer Behavior
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-176 CONSUMER BEHAVIOR ...examine consumer motivation and personality, information processing, lifestyles, group influences, purchase and post-purchase behavior in a market-based economy.

Course Typically Offered

  • Fall
  • Spring

Most NWTC classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Explain the role of consumer behavior in business and society
  2. Apply the concepts of marketing strategy and marketing tactics to describe the way firms go about creating value for consumers
  3. Identify key differences between intentional and unintentional learning by consumers
  4. Identify factors that influence consumer comprehension
  5. Classify basic consumer motivations
  6. Determine why lifestyles, psychographics, and demographics are important to the study of consumer behavior
  7. Correlate consumer uses of social media with traditional group and interpersonal influence
  8. Correlate consumer culture and social media
  9. Explain the role of social media and consumer decision making
  10. Explain the effect social media has on the evaluation of alternatives and consumer choice

Class Details

Class Number:
MARKET 10104176-1 - Consumer Behavior
Location:
NWTC Green Bay
Date:
-
Delivery:
Blended
Term:
2026 Fall Session 1

Class Notes

Class Format:

·         Combination of in-person and online instruction.

·         Attend in-person sessions at specified dates, times, and location.

·         Access remaining instruction online.

·         For more info, visit Blended Classes.

                Course Materials:

·         Digital materials will be available on Canvas by the first day of class.

·         The fee is included in your tuition statement as the 'Digital Material Access Fee'.

·         You can optionally buy a print version of the textbook from the NWTC Bookstore.

Meetings Times

Dates Day(s) / Time Location
8/19/2026 - 10/12/2026 Wednesday
12:30 PM - 3:20 PM
Green Bay Campus Room BT232
8/19/2026 - 10/12/2026 Online
12:00 AM - 12:00 AM

* Cost displayed is based on in-state residency. Back to cost