Digital Marketing - Technical Diploma
Marketing is changing rapidly in a world where technological advances are made daily. Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology. As a graduate of Digital Marketing, you will gain valuable insights into online marketing strategies, sales tactics, content development, analyzing metrics, and how all this fits into your integrated marketing plan. Social media, mobile devices, and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign. Careers may include digital marketing coordinator, social media specialist, community manager, online content coordinator, ecommerce marketing specialist, sales support/coordinator, and digital marketing analyst. All credits from this technical diploma can be applied to meet requirements in the Marketing Associate Degree.
Program Costs & Financial Aid
See costs of tuition, books, and supplies.This program is fully eligible for financial aid.
Estimates based on in-state residency. Learn more about tuition and fees.
Explore Locations
Follow Your Path
All credits from the following certificate(s) apply toward this technical diploma:
Digital Marketing, 9010410
Some credits from the following certificate(s) apply toward this technical diploma:
Social Media Design, 901115
Promotions and Events Management, 901047
All credits from this technical diploma apply toward the following associate degree(s):
Marketing, 101043
Delivery
How do I get started in this program?
Requirements for Program Entry
- Apply at www.nwtc.edu/apply.
- Submit high school, GED, or HSED transcripts and college transcripts (if applicable) to transcripts@nwtc.edu.
- Tip! Our admission advisors will assist you through every step. Have questions? Connect with NWTC Admissions at start@nwtc.edu or 920-498-5444.
What are my courses?
Curriculum
Students following the study plan below will complete the Digital Marketing technical diploma in the number of semesters shown.
First Semester
8 Week 1
8 Week 2
Second Semester
8 Week 1
8 Week 2
- Curriculum Note: The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.
Program Outcomes
- Develop strategies to anticipate and satisfy market needs
- Promote products, services, images, and/or ideas to achieve a desired outcome
- Utilize tools and technology for digital marketing initiatives
What careers are in my future?
Graduate Employment
with 100% in field
Median Starting Salary
Source: NWTC Graduate Outcome Survey
Employment Potential
A graduate of this program will have the potential for employment in the following areas:
- Social Media Manager
- Communications Specialist
- Online Community Manager
- Digital Marketing Manager
- Digital Strategist
- Blogger
Employment opportunities with additional education
- E-Commerce Specialist
- Media Buyer
- Marketing Assistant
- Project Manager
- Public Relations Coordinator
- Event Marketer
- Search Marketing Specialist
What else do I need to know about the program?
Study Abroad Opportunities
The International Programs staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses.
- Online
-
Classes wherever you have an internet connection.
- An in-person career experience, such as an internship, practicum, or credit for prior learning, may be required.
- Some online courses may be held at specific dates/times.
- Day
- Classes between the hours of 6:00 a.m. and 5:30 p.m.
- Evening
- Classes between the hours of 5:30 p.m. and 10:30 p.m.
- Weekend
- A combination of online classes and Saturday and/or Sunday classes.
- Full-time
- 12 or more credits per term.
- Part-time
- Fewer than 12 credits per term.