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Design and Graphic Technology Associate Degree

Program Code: 101117

Creative design professionals combine artistic abilities with technical knowledge to create designs used in print and electronic media. During your studies, you will create, maintain and present a professional portfolio showcasing your finest work. As a graduate of the Design and Graphic Technology program, you are positioned for a variety of careers including graphic designer, advertising specialist, digital print technician, publication designer, public relations professional, pre-press technician and web graphic designer.

Follow Your Path

Some credits from the following technical diploma(s) apply toward this associate degree:
• Print Technology, 312041
Some credits from the following certificate(s) apply toward this associate degree:
• Social Media Design, 902065

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Employment Potential

A graduate of this program will have the potential for employment in the following areas:

Desktop Publisher: produces professional publications using electronic publishing software, scans graphic images, places text and graphics files onto the page, and operates output devices.

Graphic Designer: develops advertising concepts and prepares art for the final presentations.

Advertising Assistant: works with the ad director or store manager to plan and prepare advertising for print, radio, and TV use.

Commercial Art Worker: prepares artwork and copy to be used in label production, package design, printed materials; prepares process separations; preflights electronic files; manages color control; and manages fonts.

Digital Print Technician: prepares computer files for variable data printing or produce print on demand applications.

Layout Designer: designs basic plans for print advertising, passes on work to a commercial artist or copywriter, and is responsible for final electronic files.

Printing Support Worker/Customer Service Representative: handles electronic and pre-press operations, making color separations, electronic scanning, image editing, and color proofing.

Public Relations Assistant: assists in public relations activities helping to produce brochures, press releases, displays, and newsletters; organizes and prepares materials for use in presentations.

Pre-Press Technician: prepares computer documents for printing; trapping, font usage, picture usage, color management, clipping paths, and placing high and low resolution graphics into document.

Website Designer: builds graphic elements for functional websites.

With additional education and/or work experience, graduates may find other opportunities for employment.

• Account Executive
• Art Director
• Design Supervisor
• Media Buyer

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Requirements for Program Entry

• Completed application.
• High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
• Ability to use computer keyboard.
• To be admitted to this program, learners must achieve a prior cumulative high school or college grade point average of 2.6 or higher OR a satisfactory academic skills assessment score. College grade point average must be based on 15 credits or more. To learn more about starting this program, please contact an academic advisor at (920) 498-5444 or (888) 385-6982.

Program Availability

FULL TIMESpring 2018Summer 2018Fall 2018
Green Bay
Accepting
Accepting
Accepting

Application Checklist

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Curriculum
Students following the study plan below will complete the Design and Graphic Technology associate degree in the number of semesters shown.
FIRST SEMESTER
10-105-101
Career Planning
1
10-105-101 CAREER PLANNING ...experiential learning introduction. Learn how personal branding allows candidates to differentiate themselves from the competition through appearance, personality, and marketing competency. Career portfolio introduced. (Corequisite: 10-890-101, College 101)
10-111-101
Photoshop Fundamentals
3
10-111-112
Graphic Design Fundamentals
3
10-111-112 GRAPHIC DESIGN FUNDAMENTALS ...explore and discover graphic design careers. Course content covers history of graphic design, concept strategies, presentation and critique processes. Begin applying design principles, design solutions, and design requirements. (Corequisite: 10-801-136, English Composition 1)
10-111-161
Illustrator Fundamentals
3
10-801-136
English Composition 1
3
10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: One of the following or the equivalent: Cumulative GPA of 2.6 or greater; satisfactory reading and writing assessment scores OR Corequisite: 10-831-102, English Composition Prep OR Prerequisite: 10-831-107, College Reading and Writing 1 with "B" or better)
10-809-166
Intro to Ethics: Theory & App
3
10-809-166 INTRO TO ETHICS: THEORY & APP ...basic understanding of theoretical foundations of ethical thought; analyze/compare relevant issues using diverse ethical perspectives; critically evaluate individual, social/professional standards of behavior--applying a systematic decision-making process. (Prerequisite: Cumulative GPA of 2.6 or greater OR satisfactory reading and writing assessment scores OR 10-831-107, College Reading and Writing 1 with "B" or better OR Corequisite: 10-831-102, English Comp Prep)
10-890-101
College 101
1
10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs.
SEMESTER TOTAL
17
SECOND SEMESTER
10-111-110
Photoshop Advanced
3
10-111-110 PHOTOSHOP ADVANCED ...perform raster Image Editing. Course content covers advanced functions of Adobe Photoshop, advanced editing techniques and short cut keys. Create image effects and composite files using Adobe CC software, and manage project components for complex Photoshop files. (Prerequisite: 10-111-101, Photoshop Fundamentals)
10-111-125
Layout & Composition 1
3
10-111-125 LAYOUT & COMPOSITION 1 ...develop skills in digital composition and layout using industry software. Course content covers appropriate software selection, graphic and text content management, color specifications, file preparation, and software solutions to graphic communication problems. (Prerequisite: 10-111-161, Illustrator Fundamentals; Corequisite: 10-111-101, Photoshop Fundamentals)
10-111-126
Graphic Design Development
3
10-111-126 GRAPHIC DESIGN DEVELOPMENT ...develop graphic design standards. Course content covers graphic design composition including image content, color strategies, typography usage, proofing and ethical standards. Begin active participation in portfolio assessment critique process. (Prerequisites: 10-101-101, Photoshop Fundamentals; 10-111-112, Graphic Design Fundamentals; 10-111-161, Illustrator Fundamentals; Corequisite: 10-111-125, Layout & Composition 1)
10-111-165
Typography
3
10-111-165 TYPOGRAPHY ...explore history and application of type in graphic design, develop an understanding of type in relation to hierarchy and use type as an image or expression through designs. Course content covers letterforms, spacing, spatial mechanics, color strategies, form and function. (Prerequisite: 10-111-161, Illustrator Fundamentals)
10-801-196
Oral/Interpersonal Comm
3
10-801-196 ORAL/INTERPERSONAL COMMUNICATION ...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. (Prerequisite: One of the following or the equivalent: Cumulative GPA of 2.6 or greater; satisfactory reading and writing assessment scores OR Corequisite: 10-831-102, English Composition Prep OR Prerequisite: 10-831-107, College Reading and Writing 1 with "B" or better)
10-809-198
Intro to Psychology
3
10-809-198 INTRODUCTION TO PSYCHOLOGY ...survey of theoretical foundations of human behavior such as sensation and perception, motivation, emotions, learning, personality, psychological disorders, therapy, stress, and human diversity in personal, social and vocational settings. (Prerequisite: Cumulative GPA of 2.6 or greater OR satisfactory reading and writing assessment scores OR 10-831-107, College Reading and Writing 1 with "B" or better OR Corequisite: 10-831-102, English Comp Prep)
SEMESTER TOTAL
18
THIRD SEMESTER
10-104-119
Social Media Marketing
3
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.
10-105-103
Career Preparation
1
10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisites: 10-105-101, Career Planning; 10-801-136, English Composition 1)
10-111-131
Graphic Design Project Mgmt
3
10-111-131 GRAPHIC DESIGN PROJECT MANAGEMENT ...perform graphic design project management. Course content covers portfolio construction, live client presentation skills, results-driven design solutions, identify resources required for graphic design production and team responsibilities. (Prerequisites: 10-111-126, Graphic Design Development; 10-801-196, Oral/Interpersonal Communication; Corequisite: 10-804-134, Mathematical Reasoning)
10-111-143
Layout & Composition 2
3
10-111-143 LAYOUT & COMPOSITION 2 ...perform advanced digital composition techniques in various layouts. Course content covers dieline creation, software application integration, complex graphic design compositions, customized design file structure, and complex graphic file solutions. (Prerequisite: 10-111-125, Layout & Composition 1)
10-204-110
Principles of Digital Printing
3
10-204-110 PRINCIPLES OF DIGITAL PRINTING ...develop skills and knowledge associated with the printing industry, work hands-on with digital printing equipment to output projects. Course content covers identifying different print methods, typical print workflow, transitioning designs to printed media as well as begin to develop production-planning criteria. (Corequisite: 10-111-161, Illustrator Fundamentals)
10-804-134
Mathematical Reasoning
3
10-804-134 MATHEMATICAL REASONING ...This course provides an alternative pathway to earning credit for a college level liberal arts mathematics course. All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course is not designed for Science, Technology, Engineering, or Math (STEM) students and/or others who require calculus. (Prerequisite: Cumulative GPA above 2.6 or satisfactory reading and math assessment scores OR 10-831-107, College Reading and Writing 1 with "B" or better OR the appropriate Corequisite/s: 10-831-102, English Composition Prep; 10-834-102, Fundamentals of Math)
10-809-196
Intro to Sociology
3
10-809-196 INTRODUCTION TO SOCIOLOGY ...the nature and variety of groups; inequality, race and ethnicity; family, population, social integration, and change; collective behavior; politics, economics, religion, education, and the effects of technology. (Prerequisite: Cumulative GPA of 2.6 or greater OR satisfactory reading and writing assessment scores OR 10-831-107, College Reading and Writing 1 with "B" or better OR Corequisite: 10-831-102, English Comp Prep)
SEMESTER TOTAL
19
FOURTH SEMESTER
10-111-130
Online Media Design
3
10-111-130 ONLINE MEDIA DESIGN ...study presentation design and develop graphics for presentation and online use. Course content covers styling web pages and sites for presentation, emphasizing delivery using integrated media technique for various devices using Adobe Muse. (Prerequisite: 10-111-101, Photoshop Fundamentals)
10-111-144
Graphic Design Application
3
10-111-144 GRAPHIC DESIGN APPLICATION ...apply complete graphic design strategies. Course content covers responsibilities, management, and client interaction. Professional portfolio development, peer critique, and freelance exposure. (Prerequisite: 10-111-131, Graphic Design Project Mgmt)
10-111-199
Des/Graphic Career Experience
2
10-111-199 DESIGN AND GRAPHIC CAREER EXPERIENCE ...students can select any hands on experience related to: Internship, Field Research, Service Learning, Simulations, Capstone, Industry Related or International. Instructor approval required. (Prerequisite: 10-105-103, Career Preparation; Corequisite: 10-111-144, Graphic Design Application)
10-204-124
Variable Data Publishing
3
10-204-124 VARIABLE DATA PUBLISHING ...develop skills in personalized page layout using industry software. Course content covers creating variable image and text channels, applying data to impact response rates to personalized layouts, mailing regulations, and dynamic personalization of content. (Corequisite: 10-111-125, Layout & Composition 1)
10-204-126
Digital Print Applications
3
10-204-126 DIGITAL PRINT APPLICATIONS ...develop knowledge of the digital printing process, apply skills to full production level projects and challenges. Course content covers color management, automated workflows, cost estimating, troubleshooting and production scheduling. (Prerequisites: 10-204-110, Principles of Digital Printing; 10-804-134, Mathematical Reasoning)
10-809-172
Intro to Diversity Studies
3
10-809-172 RED-DEV WKPLCE DIV ...A mixture of theory and specific techniques related to Diversity Training and Cultural Sensitivity
SEMESTER TOTAL
17
TOTAL CREDITS
71
Curriculum Note
. The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.
. It is recommended that learners take the Design and Graphic Technology Career Experience course (10-111-199) in their last semester.

Program Outcomes

• Apply the principles of design to develop strategic marketing and communication products and services.
• Demonstrate proficiency in the use of design software, tools and technology.
• Implement creative solutions from concept through completion using a formal process.
• Apply effective legal and ethical business practices and project management skills.
• Communicate artwork rationale in formal and informal settings.

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Start here. Finish at a four-year.

NWTC transfer programs are offered through collaborative agreements with our four-year college and university partners. See where your associate degree credits will transfer >> EXCLUDEEND

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Accreditation

Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs. ACBSP's accreditation process follows the Baldrige model. The accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.
ACBSP - World Headquarters
11520 West 119th Street
Overland Park, KS 66213
Phone: (913) 339-9356
www.acbsp.com

Study Abroad Opportunities

The International Studies staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses. To find out more about which of your program courses may offer an opportunity during this academic year, contact your academic advisor.

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