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Digital Media Technology Associate Degree

Program Code: 102065

The evolving digital media technology field employs professionals with a wide range of multimedia production skills including digital, audio, and video recording and editing; video photography; motion graphics; radio production; internet broadcasting (podcasting); and data transfer and conversion from analog to digital media. Graduates of the Digital Media Technology program are prepared to compete in a global digital workforce with high tech skills in content conception, creation, and implementation through various and changing delivery formats. Typical careers include freelance or full time digital media producer, motion graphic designer, video editor, videographer, radio producer, and video/audio production specialist.

Follow Your Path

Some credits from the following technical diploma(s) apply toward this associate degree:
• Video Production, 317013
Some credits from the following certificate(s) apply toward this associate degree:
• Audio Production, 902062

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Employment Potential

Program graduates may work in this evolving Digital Media Technology field, and will be needed by the media industry, as designers, developers, and technicians. For example, they will be hired or contracted as media creators and designers for video, interactive media, websites, and some will be New Media entrepreneurs expanding applications for the media arts in the 21st century.

A graduate of this program will have the potential for employment in the following areas:

Digital Media Operator: develops multi-functional digital content for commercial, educational, and entertainment establishments. Researches and analyzes digital media utilization and functionality. Reviews digital media trends and effectiveness in marketing, advertising, training, creative services, and communications fields.

Motion Graphic Artist: performs detailed graphic compositing for broadcast, web, DVDs and mobile devices. Coordinates production of static and motion visuals and presentations for business, training, recreational and other applications.

Video Editor: assists post-production department by performing asset management and non-linear video editing duties. Performs script-based synchronization of audio, video, special effects, titles and graphics.

Multimedia Production Assistant: assists in production, from concept through postproduction,
of digital media client-based projects. Operational workflow duties include assisting with concept planning, storyboarding, scriptwriting, production, editing, and delivery.

Freelance Digital Media Producer: initiates entrepreneurial work with self-established client base. Acts as a full-service digital media content creator and consultant. Provides customer with promotional, training, communication and other content for internal and external delivery methods and mediums.

With additional education and/or work experience, graduates may find other opportunities for employment.

• Digital Media Operations Specialist
• Internet Broadcaster
• Sound Recordist/Editor
• Video Production Coordinator
• Videographer
• Video Department Manager

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Requirements for Program Entry

• Completed application.
• High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
• Computer familiarity and ability to use a keyboard and mouse.
• To be admitted to this program, learners must achieve a prior cumulative high school or college grade point average of 2.6 or higher OR a satisfactory academic skills assessment score. College grade point average must be based on 15 credits or more. To learn more about starting this program, please contact an academic advisor at (920) 498-5444 or (888) 385-6982.

Program Availability

FULL TIMESummer 2018Fall 2018Spring 2019
Green Bay
Accepting
Accepting
Accepting

Application Checklist

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Curriculum
Students following the study plan below will complete the Digital Media Technology associate degree in the number of semesters shown. Learners are encouraged to meet with an NWTC Academic Advisor to create a program plan.
FIRST SEMESTER
10-890-101 COLLEGE 101 ...presents learners with exposure to the language of responsibility with an emphasis on two tracks-soft (employability) and learning skills to enhance lifelong learning in academic, career, and personal settings. Course curriculum provides application and reflection of On Course strategies and vocabulary emphasizing the value of a growth mindset. Students should take this course during the first semester of college.
10-206-130 DIGITAL MEDIA OVERVIEW ...media examples in audio, video, history of radio/tv broadcasting, concepts of videography, live video streaming, pre-production, scriptwriting and motion graphics.
10-111-101 PHOTOSHOP FUNDAMENTALS ...perform raster Image Editing. Course content covers functions of Adobe Photoshop. Create image selections, extractions and composite files using Adobe software, and apply common photo adjustments using fundamental design solutions, creating composite images.
10-206-100 DIGITAL AUDIO OVERVIEW ...concept of analog to digital audio conversion; audio production with software including editing, processing, mixing and exporting. Creating radio imaging and advertising; producing various length content for distribution through multiple medium.
10-105-101 CAREER PLANNING ...experiential learning introduction. Learn how personal branding allows candidates to differentiate themselves from the competition through appearance, personality, and marketing competency. Career portfolio introduced. (Corequisite: 10-890-101, College 101)
10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Placement value of 1500; OR Accuplacer Rdg score greater/equal to 55 AND Sentence Skills greater/equal to 75; OR ACT Rdg score greater/equal to 16 AND Eng greater/equal to 18; OR preparatory courses-contact academic advisor at 920-498-5444)
SEMESTER TOTAL
13
SECOND SEMESTER
10-206-180 SCRIPTWRITING & PREPRODUCTION ...research and development of writing for broadcast (traditional and web) and pre-produced media. Script based production planning including budgeting, scheduling, storyboarding and logistics planning. Legal matters including copyright, talent and location releases.
10-206-150 AUDIO FOR VIDEO PRODUCTION ...live and recorded audio acquisition for video production. In-the-studio and pre-produced audio recording and playback concepts and techniques. Audio for video equipment including microphones, virtual mixers and talk-back intercom systems.
10-206-183 VIDEOGRAPHY ...technical aspects of capturing motion images including composition, lighting, exposure, filtration, and camera selection. Develop skills in pre-production through post-production of motion photography projects.
10-206-154 VIDEO PRODUCTION AND EDITING I ...fundamentals of video production and editing including project and media management, organization and workflow. Emphasis on hands-on production and post production experience using current technologies in digital video.
10-801-196 ORAL/INTERPERSONAL COMMUNICATION ...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. (Prerequisite: A placement value of 1400; OR Accuplacer Rdg score greater/equal to 55 AND Sentence Skills score greater/equal to 60; OR ACT Rdg score greater/equal to 16 AND English score greater/equal to 16; OR preparatory course-contact an academic advisor at 920-498-5444)
10-804-134 MATHEMATICAL REASONING ...This course provides an alternative pathway to earning credit for a college level liberal arts mathematics course. All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course is not designed for Science, Technology, Engineering, or Math (STEM) students and/or others who require calculus. (Prerequisite: A placement value of 2400; OR Accuplacer Arithmetic score greater/equal to 65 AND Reading score greater/equal to 50; OR ACT Math score greater/equal to 15 AND ACT Reading score greater/equal to 15; OR prep courses-contact an academic advisor 920-498-5444)
SEMESTER TOTAL
17
THIRD SEMESTER
10-206-101 SOUNDTRACKS AND MUSIC ...utilize software applications to prepare audio for video including environment sounds, sound effects and Foley, dialogue replacement, and soundtrack creation. (Prerequisite: 10-206-100, Digital Audio Overview)
10-206-108 PODCASTING & STREAMING ...advanced pre- through post-production techniques including technical/commercial aspects of digital media content for podcast and streaming. Business fundamentals, target marketing, copy writing, commercial distribution, user-generated content (UGC) service/s. (Prerequisite: 10-801-136, English Composition 1)
10-206-174 MOTION GRAPHICS FOR VIDEO ...creating high impact, dynamic effects for video productions utilizing digital media including still and motion video, graphics, text and applied filters. Apple Motion, Adobe After Effects and Photoshop software. (Prerequisites: 10-206-154, Video Production and Editing I; 10-111-101, Photoshop Fundamentals)
10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisites: 10-105-101, Career Planning; 10-801-136, English Composition 1)
10-809-166 INTRO TO ETHICS: THEORY & APP ...basic understanding of theoretical foundations of ethical thought; analyze/compare relevant issues using diverse ethical perspectives; critically evaluate individual, social/professional standards of behavior--applying a systematic decision-making process. (Prerequisite: A placement value of 6200; OR Accuplacer Rdg score greater/equal to 55 AND Sentence Skills greater/equal to 60; OR ACT Rdg score greater/equal to 16 AND English greater/equal to 15; OR prep courses-contact academic advisor at 920-498-5444)
10-809-198 INTRODUCTION TO PSYCHOLOGY ...survey of theoretical foundations of human behavior such as sensation and perception, motivation, emotions, learning, personality, psychological disorders, therapy, stress, and human diversity in personal, social and vocational settings. (Prerequisite: Cumulative GPA of 2.6 or greater OR satisfactory reading and writing assessment scores OR 10-831-107, College Reading and Writing 1 with "B" or better OR Corequisite: 10-831-102, English Comp Prep)
SEMESTER TOTAL
16
FOURTH SEMESTER
10-206-185 VIDEO PRODUCTION AND EDITING II ...intermediate-level digital video production and post production including advanced editing techniques, color correction and output. Emphasis on group-based video segments utilizing current cameras and editing software culminating in a final presentation. (Prerequisites: 10-206-154, Video Production and Editing I; 10-801-136, English Composition 1)
10-206-175 MOTION GRAPHICS ADVANCED ...advanced motion graphic content creation including motion tracking, color correction, rotoscoping and advanced compositing. Adobe After Effects, Mocha AE and Media Encoder. (Prerequisites: 10-206-174, Motion Graphics for Video; 10-801-136, English Composition 1)
10-206-199 DIGITAL MEDIA CAREER EXPERIENCE ...students can select any hands on experience related to: Internship, Field Research, Service Learning, Simulations, Capstone, Industry Related or Study Abroad. Instructor approval required. Portfolio presentation required. (Prerequisite: 10-105-103, Career Preparation; Corequisite: 10-206-185, Video Production and Editing II)
10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: A placement value of 6200; OR Accuplacer Rdg score greater/equal to 55 AND Sentence Skills greater/equal to 60; OR ACT Rdg score greater/equal to 16 AND English greater/equal to 15; OR prep courses-contact academic advisor at 920-498-5444)
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: A placement value of 6200; OR Accuplacer Rdg score greater/equal to 55 AND Sentence Skills greater/equal to 60; OR ACT Rdg score greater/equal to 16 AND English greater/equal to 15; OR prep courses-contact academic advisor at 920-498-5444)
Elective 3
SEMESTER TOTAL
17
TOTAL CREDITS
63
Curriculum Note
. The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.

Program Outcomes

• Apply the principles of design and storytelling to develop media products and services.
• Demonstrate proficiency in the use of media software, tools and technology.
• Implement creative solutions from concept through completion.
• Communicate creative rationale in formal and informal settings.
• Implement project management skills to meet customer and market demands.

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Start here. Finish at a four-year.

NWTC transfer programs are offered through collaborative agreements with our four-year college and university partners. See where your associate degree credits will transfer >> EXCLUDEEND

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Accreditation

Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs. ACBSP's accreditation process follows the Baldrige model. The accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.
ACBSP - World Headquarters
11520 West 119th Street
Overland Park, KS 66213
Phone: (913) 339-9356
www.acbsp.org

Study Abroad Opportunities

The International Studies staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses. To find out more about which of your program courses may offer an opportunity during this academic year, contact your academic advisor.

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