Digital Media Technology - Associate Degree

Program Code: 102065

The evolving digital media technology field employs professionals with a wide range of multimedia production skills including digital, audio, and video recording and editing; video photography; motion graphics; radio production; internet broadcasting (podcasting); and data transfer and conversion from analog to digital media. Graduates of the Digital Media Technology program are prepared to compete in a global digital workforce with high tech skills in content conception, creation, and implementation through various and changing delivery formats. Typical careers include freelance or full time digital media producer, motion graphic designer, video editor, videographer, radio producer, and video/audio production specialist.

Follow Your Path

Some credits from the following technical diploma(s) apply toward this associate degree:
• Video Production, 317013
Some credits from the following certificate(s) apply toward this associate degree:
• Internet Broadcasting, 902061
• Audio Production, 902062


Employment Potential

Program graduates may work in this evolving Digital Media Technology field, and will be needed by the media industry, as designers, developers, and technicians. For example, they will be hired or contracted as media creators and designers for video, interactive media, websites, and some will be New Media entrepreneurs expanding applications for the media arts in the 21st century.

A graduate of this program will have the potential for employment in the following areas:

Digital Media Operator: develops multi-functional digital content for commercial, educational, and entertainment establishments. Researches and analyzes digital media utilization and functionality. Reviews digital media trends and effectiveness in marketing, advertising, training, creative services, and communications fields.

Motion Graphic Artist: performs detailed graphic compositing for broadcast, web, DVDs and mobile devices. Coordinates production of static and motion visuals and presentations for business, training, recreational and other applications.

Video Editor: assists post-production department by performing asset management and non-linear video editing duties. Performs script-based synchronization of audio, video, special effects, titles and graphics.

Multimedia Production Assistant: assists in production, from concept through postproduction,
of digital media client-based projects. Operational workflow duties include assisting with concept planning, storyboarding, scriptwriting, production, editing, and delivery.

Freelance Digital Media Producer: initiates entrepreneurial work with self-established client base. Acts as a full-service digital media content creator and consultant. Provides customer with promotional, training, communication and other content for internal and external delivery methods and mediums.

With additional education and/or work experience, graduates may find other opportunities for employment.

• Digital Media Operations Specialist
• Internet Broadcaster
• Sound Recordist/Editor
• Video Production Coordinator
• Videographer
• Video Department Manager


Requirements for Program Entry

• Completed application.
• High school transcript or equivalent. For a list of equivalents, go to
• Computer familiarity and ability to use a keyboard and mouse.
• As a requirement for program entry, an Academic Skills Assessment (Accuplacer) with appropriate benchmark scores is necessary. Program benchmarks are Arithmetic, 65; Reading Comprehension, 55; Sentence Skills, 75. Students not meeting these benchmarks or the equivalent will be required to establish an individualized academic plan. Students may have the opportunity to enroll in selected program core courses while completing their individualized plan. Upon completion of the plan, students will be eligible for all program courses. However, higher test scores will lead to greater success in core program courses. To learn more about these assessments and program benchmark scores, please contact a counselor at (920) 498-5444 or (888) 385-6982.

Program Availability

FULL TIMESpring 2017Summer 2017Fall 2017
Green Bay

Application Checklist

Students following the study plan below will complete the Digital Media Technology associate degree in the number of semesters shown. Learners are encouraged to meet with an NWTC Academic Advisor to create a program plan.
Career Planning
10-105-101 CAREER PLANNING ...experiential learning introduction. Learn how personal branding allows candidates to differentiate themselves from the competition through appearance, personality, and marketing competency. Career portfolio introduced. (Corequisite: 10-890-101, College 101) Course Typically Offered: Summer/Fall/J-Session/Spring
Photoshop Fundamentals
10-111-101 PHOTOSHOP FUNDAMENTALS ...perform raster Image Editing. Course content covers functions of Adobe Photoshop. Create image selections, extractions and composite files using Adobe software, and apply common photo adjustments using fundamental design solutions, creating composite images. Course Typically Offered: Summer/Fall/Spring
Digital Audio Overview
10-206-100 DIGITAL AUDIO OVERVIEW ...concept of analog to digital audio conversion; audio production with software including editing, processing, mixing and exporting. Creating radio imaging and advertising; producing various length content for distribution through multiple medium. Course Typically Offered: Fall/Spring
Internet Broadcasting
10-206-107 INTERNET BROADCASTING ...plan, prepare and organize digital media content for online distribution and access. Pre- through post-production techniques including technical and commercial aspects of digital media content for internet delivery. Course Typically Offered: Fall/Spring
Film/Broadcast Scriptwriting
10-206-178 FILM AND BROADCAST SCRIPTWRITING ...research and development of writing and formatting stories adapted for film and broadcast. Covers applying three-part story structure, developing plot and theme writing for electronic (web) and Mass Media, and identifying target audience. Course Typically Offered: Fall/Spring
English Composition 1
10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Accuplacer Sentence Skills=75 AND Accuplacer Reading=55 OR ACT-English =18 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/Spring
College 101
10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs. 1 cr. Course Typically Offered: Summer/Fall/J-Session/Spring
Digital Audio Advanced
10-206-120 DIGITAL AUDIO ADVANCED ...apply advanced concepts of audio production using various software; develops skills in advanced editing, location audio, audio for video and advanced audio production of radio programming and repairing problem audio files. (Prerequisite: 10-206-100, Digital Audio Overview) Course Typically Offered: Fall/Spring
Video Prod & Editing I
10-206-154 VIDEO PRODUCTION AND EDITING I ...fundamentals of video production and editing including project and media management, organization and workflow. Emphasis on hands-on production and post production experience using current technologies in digital video. Course Typically Offered: Fall/Spring
Film/Broadcast Preproduction
10-206-180 FILM AND BROADCAST PREPRODUCTION ...beginning stages of production (planning, coordinating, budgeting). Revising scripts/scheduling, location scouting, hiring cast/crews, legal matters (copyright, model/location releases). Preparation of digital video production for multiple output devices. (Prerequisite: 10-206-178, Film and Broadcast Scriptwriting) Course Typically Offered: Fall/Spring
Video Photography
10-206-183 VIDEO PHOTOGRAPHY ...technical aspects of capturing motion images including composition, lighting, exposure, filtration, and camera selection. Develop skills in pre-production through post-production of motion photography projects. Course Typically Offered: Fall/Spring
Oral/Interpersonal Comm
10-801-196 ORAL/INTERPERSONAL COMM...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent)
Math w Business Apps
10-804-123 MATH W BUSINESS APPS...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisites: Accuplacer Arithmetic=65 or ACT-Math =15 or 10-834-109, Pre Algebra AND Accuplacer Reading=55 or ACT-Reading=15 or 10-831-107, College Reading and Writing 1 or Intro to College Writing with "B" or better OR equivalent)
Career Preparation
10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisites: 10-105-101, Career Planning; 10-801-136, English Composition 1) Course Typically Offered: Summer/Fall/J-Session/Spring
Soundtracks and Music
10-206-101 SOUNDTRACKS AND MUSIC ...utilize software applications to prepare audio for video including environment sounds, sound effects and Foley, dialogue replacement, and soundtrack creation. (Prerequisite: 10-206-100, Digital Audio Overview) Course Typically Offered: Fall/Spring
Internet Broadcasting Advanced
10-206-108 INTERNET BROADCASTING-ADVANCED ...advanced pre- through post-production techniques including technical/commercial aspects of digital media content for internet delivery. Business fundamentals, target marketing, copy writing, commercial distribution, user-generated content (UGC) service/s. (Prerequisites: 10-206-107, Internet Broadcasting; 10-801-136, English Composition 1) Course Typically Offered: Fall/Spring
Motion Graphics for Video
10-206-174 MOTION GRAPHICS FOR VIDEO ...creating high impact, dynamic effects for video productions utilizing digital media including still and motion video, graphics, text and applied filters. Apple Motion, Adobe After Effects and Photoshop software. (Prerequisites: 10-206-154, Video Production and Editing I; 10-111-101, Photoshop Fundamentals) Course Typically Offered: Fall/Spring
Think Critically & Creatively
10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
Psychology Of Human Relations
10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
Motion Graphics Advanced
10-206-175 MOTION GRAPHICS ADVANCED ...advanced motion graphic content creation including motion tracking, color correction, rotoscoping and advanced compositing. Adobe After Effects, Mocha AE and Media Encoder. (Prerequisites: 10-206-174, Motion Graphics for Video; 10-801-136, English Composition 1) Course Typically Offered: Fall/Spring
Video Prod & Editing II
10-206-185 VIDEO PRODUCTION AND EDITING II ...intermediate-level digital video production and post production including advanced editing techniques, color correction and output. Emphasis on group-based video segments utilizing current cameras and editing software culminating in a final presentation. (Prerequisites: 10-206-154, Video Production and Editing I; 10-801-136, English Composition 1) Course Typically Offered: Fall/Spring
Dig Media Career Experience
10-206-199 DIGITAL MEDIA CAREER EXPERIENCE ...students can select any hands on experience related to: Internship, Field Research, Service Learning, Simulations, Capstone, Industry Related or International. Instructor approval required. Portfolio presentation required. (Prerequisite: 10-105-103, Career Preparation; Corequisite: 10-206-185, Video Production and Editing II) Course Typically Offered: Summer/Fall/Spring
Intro to Diversity Studies
10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent)
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
Elective 3
Curriculum Note
. The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.
Suggested Electives
Social Media

Program Outcomes

• Create design for digital media.
• Perform internet broadcasting.
• Assemble a digital media portfolio.
• Produce animation for video.
• Operate digital media studio.
• Interface digital media into websites.
• Set the motion effects to 2D graphic designs.
• Write scripts.
• Compose audio scoring for video.
• Conduct live audio recording for video.
• Compose/edit/image both still and motion photography.


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Study Abroad Opportunities

The International Studies staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses. To find out more about which of your program courses may offer an opportunity during this academic year, contact your academic advisor.