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Marketing - Associate Degree

Program Code: 101043

Marketing is exciting, dynamic and essential to the success of every business. In today’s fast-paced organizations, marketing is everyone’s responsibility. As a Marketing graduate, you have the tools and experiences you need to develop and execute marketing plans, participate in teams, utilize information technology, integrate social media strategies, create presentations, close sales, and develop leadership skills. Marketing roles are available in every type of organization -- manufacturer, wholesaler, retailer, service provider or non-profit. Some of the many career opportunities may include customer service representative, account manager, event marketing specialist, market researcher, social media coordinator, sales executive, and promotions coordinator.

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Employment Potential

A graduate of this program will have the potential for employment in the following areas:

Professional Sales Representative: evaluates customer needs, determines solutions, creates and delivers sales presentations, overcomes objections and provides excellent customer service that builds long-lasting relationships.

Marketing Assistant: assists department head by performing similar duties; directs and coordinates department activities and functions in commercial, industrial, or service establishments; reviews and analyzes reports, records, and directives; confers with supervisory personnel; and performs administrative tasks such as pricing schedules.

Social Media Coordinator: develops, implements, and coordinates social media initiatives that align with a business or organization's marketing and promotional objectives.

Sales Promotion Coordinator: develops a calendar of promotional events, analyzes media utilization, reviews media rates and cost effectiveness, performs follow-up detail work on promotion implementation, coordinates internal communication, and develops internal promotional support material.

Market Research Assistant: researches market conditions to determine potential sales of products, or service, examines and assists in analyzing data to determine marketing strategy related to marketing trends; prepares reports and graphic illustrations of findings.

Customer Service Representative: initiates follow-up work with current customers, processes and tracks customer orders, acts as an internal contact for customer inquiries as well as a liaison to field sales organizations, and uses telecommunications skills extensively.

Digital Marketing Specialist: develops, implements, coordinates, measures and evaluates digital marketing efforts.

With additional education and/or work experience, graduates may find other opportunities for employment.

• Business Owner
• Customer Service Manager
• Insurance or Financial Services Agent
• Marketing Director
• Promotions Manager
• Real Estate Agent
• Sales Manager
• Marketing Information Manager
• Social Media Manager
• Media Buyer

The following certificates/technical diplomas may be applied toward this program:

• 9010411, Contact Center Certificate
• 901049, Customer Service Certificate
• 9110410, Digital Marketing Certificate
• 9010412, Professional Sales Certificate
• 901047, Promotions & Events Management Certificate
• 311045, Digital Marketing Technical Diploma
• 311048, Professional Sales Technical Diploma

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Requirements for Program Entry

• Completed application.
• High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
• Ability to use computer keyboard.
• Students should have mastered basic math skills (whole numbers, fractions, decimals, percents, measurements).
• As a requirement for program entry, an Academic Skills Assessment (Accuplacer) with appropriate benchmark scores is necessary. Program benchmarks are Arithmetic, 65; Reading Comprehension, 55: Sentence Skills, 75. Students not meeting these benchmarks or the equivalent will be required to establish an individualized academic plan. Students may have the opportunity to enroll in selected program core courses while completing their individualized plan. Upon completion of the plan, students will be eligible for all program courses. However, higher test scores will lead to greater success in core program courses. To learn more about these assessments and program benchmark scores, please contact a counselor at (920) 498-5444 or (888) 385-6982.

Program Availability

FULL TIMEFall 2016Spring 2017Summer 2017
Green Bay
Accepting
Accepting
Accepting

Application Checklist

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Curriculum
Students following the study plan below will complete the Marketing associate degree in the number of semesters shown.
FIRST SEMESTER
10-103-131
Micro: Excel-Intro
1
10-103-131 MICRO: EXCEL-INTRODUCTION ...creating a worksheet, enhancing worksheet appearance, moving and copying data, using formulas and functions, creating charts and using clip art. Windows experience improves success; consider 10-103-111, Windows/Computer Basics. Course Typically Offered: Summer/Fall/J-Session/Spring
10-104-101
Selling Principles
3
10-104-101 SELLING PRINCIPLES ...selling as a career; success factors in selling; personality development; product knowledge; and the sales process involving preparation, approach, presentation-demonstration, handling objections, and closing the sale successfully. Course Typically Offered: Fall/Spring
10-104-110
Marketing Principles
3
10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning. Course Typically Offered: Fall/Spring
10-104-124
Marketing Presentations
1
10-104-124 MARKETING PRESENTATIONS ...learn how to create and deliver presentations that meet established objectives; and utilize current technology to enhance communications. Course Typically Offered: Fall/Spring
10-104-182
Personal Brand-Development
2
10-104-182 PERSONAL BRAND-DEVELOPMENT ...learn how personal branding allows you to differentiate yourself from the competition through appearance, personality, and marketing competency. (Corequisite: 10-890-101, College 101) Course Typically Offered: Fall/Spring
10-801-136
English Composition 1
3
10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Accuplacer Sentence Skills=75 AND Accuplacer Reading=55 OR ACT-English =18 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/Spring
10-804-123
Math w Business Apps
3
10-804-123 MATH W BUSINESS APPS...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisites: Accuplacer Arithmetic=65 or ACT-Math =15 or 10-834-109, Pre Algebra AND Accuplacer Reading=55 or ACT-Reading=15 or 10-831-107, College Reading and Writing 1 or Intro to College Writing with "B" or better OR equivalent)
10-890-101
College 101
1
10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs. 1 cr. Course Typically Offered: Summer/Fall/J-Session/Spring
SEMESTER TOTAL
17
SECOND SEMESTER
10-104-107
Marketing Comm-Integrated
3
10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented. Course Typically Offered: Fall/Spring
10-104-176
Consumer Behavior
3
10-104-176 CONSUMER BEHAVIOR ...identify technology trends that impact media usage and its effectiveness. Course Typically Offered: Fall/Spring
10-104-191
Customer Service
3
10-104-191 CUSTOMER SERVICE ...develop professional telephone etiquette, explore customer service work environments, identify and analyze customer service failures, resolve problems cost effectively, set complaint policies, and develop communication techniques to handle complaining customers. Course Typically Offered: Summer/Fall/Spring
10-801-198
Speech
3
10-801-198 SPEECH...fundamentals of effective oral presentation to small and large groups: topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and the listening process. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent)
10-809-199
Psychology Of Human Relations
3
10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
SEMESTER TOTAL
15
MARKET DEVELOPMENT EMPHASIS THIRD SEMESTER
10-101-106
Accounting-for Non-Accountants
3
10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ...teaching non-accountants to read, analyze, and interpret financial information for making informed business decisions. This class de-emphasizes the use of debits, credits, journal entries and other accounting procedures. Course Typically Offered: Summer/Fall/Spring
10-102-150
Business Law & Ethics
3
10-102-150 BUSINESS LAW & ETHICS ...common law contracts and sales contracts: formation, interpretation, performance, and discharge; the law of agency; corporations; and introduction to the American legal system: criminal and tort law, and global business issues. (Prerequisite: 10-801-136, English Composition 1) Course Typically Offered: Summer/Fall/Spring
10-104-119
Social Media Marketing
3
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts. Course Typically Offered: Fall/Spring
10-105-103
Career Preparation
1
10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisites: 10-105-101, Career Planning; 10-801-136, English Composition 1) Course Typically Offered: Summer/Fall/J-Session/Spring
10-809-103
Think Critically & Creatively
3
10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
10-809-195
Economics
3
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
SEMESTER TOTAL
16
MARKET DEVELOPMENT EMPHASIS FOURTH SEMESTER
10-104-120
Marketing Info Mgmt
3
10-104-120 MARKETING INFORMATION MANAGEMENT ...opportunity analysis, marketing research processes and data sources, forecasting sales of new and established products, master plan for a marketing strategy, and implementation and control of marketing programs. (Prerequisite: 10-801-136, English Composition 1) Course Typically Offered: Fall/Spring
10-104-125
Event Marketing
3
10-104-125 EVENT MARKETING...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting). Course Typically Offered: Fall/Spring
10-104-183
Personal Brand-Portfolio
1
10-104-183 PERSONAL BRAND-PORTFOLIO ASSESSMENT ...the organization, reporting, and assessment of your personal brand portfolio. The course will involve one-on-one meetings with a marketing instructor who will guide students through the process. (Prerequisites: 10-801-136, English Composition 1; 10-104-182, Personal Brand-Development) Course Typically Offered: Fall/Spring
10-104-189
Sales Management
3
10-104-189 SALES MANAGEMENT ...sales-force organization, staffing, and operations; recruiting and processing applicants; training programs; motivating; compensation; forecasting and budgeting; territories and routing; quotas; evaluating performance; and decision-making through case study analysis. (Prerequisite: 10-801-136, English Composition 1) Course Typically Offered: Fall/Spring
10-104-198
Market Research
3
10-104-198 MARKET RESEARCH ...identifying problems and formulating problem hypothesis, situation analysis, informal investigation and secondary research, project objectives, primary research, sampling, questionnaires, interviews, processing the written report, and conclusions and data analysis. (Prerequisite: 10-801-136, English Composition 1) Course Typically Offered: Fall/Spring
10-104-199
Marketing Career Experience
2
10-104-199 MARKETING CAREER EXPERIENCE ...students can select any hands on experience related to: Internship, Field Research, Service Learning, Simulations, Capstone, Industry Related or International. Instructor approval required. (Prerequisite: 10-105-103, Career Preparation; Corequisite: 10-104-120, Marketing Information Management) Course Typically Offered: Summer/Fall/Spring
10-809-172
Intro to Diversity Studies
3
10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent)
SEMESTER TOTAL
18
DIGITAL MARKETING EMPHASIS THIRD SEMESTER
10-101-106
Accounting-for Non-Accountants
3
10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ...teaching non-accountants to read, analyze, and interpret financial information for making informed business decisions. This class de-emphasizes the use of debits, credits, journal entries and other accounting procedures. Course Typically Offered: Summer/Fall/Spring
10-104-119
Social Media Marketing
3
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts. Course Typically Offered: Fall/Spring
10-104-175
Engagement Strategies
3
10-104-175 ENGAGEMENT STRATEGIES ...utilize social media applications such as Facebook or Twitter to retain/grow customers and expand into new markets. Course Typically Offered: Fall/Spring
10-105-103
Career Preparation
1
10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisites: 10-105-101, Career Planning; 10-801-136, English Composition 1) Course Typically Offered: Summer/Fall/J-Session/Spring
10-809-103
Think Critically & Creatively
3
10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
10-809-195
Economics
3
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
SEMESTER TOTAL
16
DIGITAL MARKETING EMPHASIS FOURTH SEMESTER
10-104-120
Marketing Info Mgmt
3
10-104-120 MARKETING INFORMATION MANAGEMENT ...opportunity analysis, marketing research processes and data sources, forecasting sales of new and established products, master plan for a marketing strategy, and implementation and control of marketing programs. (Prerequisite: 10-801-136, English Composition 1) Course Typically Offered: Fall/Spring
10-104-125
Event Marketing
3
10-104-125 EVENT MARKETING...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting). Course Typically Offered: Fall/Spring
10-104-172
Marketing Content Management
3
10-104-172 MARKETING CONTENT MANAGEMENT ...create and manage web content to engage target audiences that meet marketing objectives. Course Typically Offered: Fall/Spring
10-104-174
Marketing Analytics
3
10-104-174 MARKETING ANALYTICS ...utilize analytical tools to optimize campaign effectiveness to deliver Return on Investment (ROI). Course Typically Offered: Fall/Spring
10-104-183
Personal Brand-Portfolio
1
10-104-183 PERSONAL BRAND-PORTFOLIO ASSESSMENT ...the organization, reporting, and assessment of your personal brand portfolio. The course will involve one-on-one meetings with a marketing instructor who will guide students through the process. (Prerequisites: 10-801-136, English Composition 1; 10-104-182, Personal Brand-Development) Course Typically Offered: Fall/Spring
10-104-199
Marketing Career Experience
2
10-104-199 MARKETING CAREER EXPERIENCE ...students can select any hands on experience related to: Internship, Field Research, Service Learning, Simulations, Capstone, Industry Related or International. Instructor approval required. (Prerequisite: 10-105-103, Career Preparation; Corequisite: 10-104-120, Marketing Information Management) Course Typically Offered: Summer/Fall/Spring
10-809-172
Intro to Diversity Studies
3
10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent)
SEMESTER TOTAL
18
PROFESSIONAL SALES EMPHASIS THIRD SEMESTER
10-101-106
Accounting-for Non-Accountants
3
10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ...teaching non-accountants to read, analyze, and interpret financial information for making informed business decisions. This class de-emphasizes the use of debits, credits, journal entries and other accounting procedures. Course Typically Offered: Summer/Fall/Spring
10-104-119
Social Media Marketing
3
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts. Course Typically Offered: Fall/Spring
10-104-154
Consultative Selling Overview
1
10-104-154 PROFESSIONAL SALES: EVOLUTION OF CONSULTATIVE SELLING ... an overview of the consultative selling process with focus on delivering value to customers through problem-solving and long-term relationships. Course Typically Offered: Fall/Spring
10-104-156
Prof Sales: Strategy/Prep
1
10-104-156 PROFESSIONAL SALES: STRATEGY AND PREPARATION ...prepare to sell with deep knowledge of the product, industry and competition. Course Typically Offered: Fall/Spring
10-104-158
Prof Sales:Approach Strategies
1
10-104-158 PROFESSIONAL SALES: APPROACH STRATEGIES ...students will learn how to create a good first impression and choose the approach strategy that best fits the selling situation. (Prerequisite: 10-104-156, Professional Sales: Strategy & Prep) Course Typically Offered: Fall/Spring
10-105-103
Career Preparation
1
10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisites: 10-105-101, Career Planning; 10-801-136, English Composition 1) Course Typically Offered: Summer/Fall/J-Session/Spring
10-809-103
Think Critically & Creatively
3
10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
10-809-195
Economics
3
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent) Course Typically Offered: Summer/Fall/J-Session/Spring
SEMESTER TOTAL
16
PROFESSIONAL SALES EMPHASIS FOURTH SEMESTER
10-104-120
Marketing Info Mgmt
3
10-104-120 MARKETING INFORMATION MANAGEMENT ...opportunity analysis, marketing research processes and data sources, forecasting sales of new and established products, master plan for a marketing strategy, and implementation and control of marketing programs. (Prerequisite: 10-801-136, English Composition 1) Course Typically Offered: Fall/Spring
10-104-161
Prof Sales: Cust Needs Assess
1
10-104-161 PROFESSIONAL SALES: CUSTOMER NEEDS ASSESSMENT ...assess customer needs with effective listening techniques and asking the right questions. (Prerequisite: 10-104-158, Professional Sales: Approach Strategies) Course Typically Offered: Fall/Spring
10-104-163
Prof Sales: Prod Solutions
2
10-104-163 PROFESSIONAL SALES: CREATE PRODUCT SOLUTIONS ...develop solutions that meet customer needs and deliver in a smooth and engaging presentation. (Prerequisite: 10-104-161, Professional Sales: Customer Needs Assessment) Course Typically Offered: Fall/Spring
10-104-168
Negotiate Customer Resistance
1
10-104-168 PROFESSIONAL SALES: NEGOTIATING CUSTOMER RESISTANCE ...create a win-win with strategies to uncover customer resistance and apply techniques to overcome objections. (Prerequisite: 10-104-163, Professional Sales: Create Product Solutions) Course Typically Offered: Fall/Spring
10-104-167
Prof Sales: Closing Techniques
1
10-104-167 PROFESSIONAL SALES: CLOSING TECHNIQUES ...identify, select and apply techniques to effectively close sales. (Prerequisite: 10-104-168, Professional Sales: Negotiating Customer Resistance) Course Typically Offered: Fall/Spring
10-104-169
Prof Sales: Long Term Partner
1
10-104-169 PROFESSIONAL SALES: BUILDING LONG-TERM PARTNERSHIPS ...utilize post-sale service efforts and communication skills to build long-lasting customer relationships. (Prerequisite: 10-104-167, Professional Sales: Closing Techniques) Course Typically Offered: Fall/Spring
10-104-183
Personal Brand-Portfolio
1
10-104-183 PERSONAL BRAND-PORTFOLIO ASSESSMENT ...the organization, reporting, and assessment of your personal brand portfolio. The course will involve one-on-one meetings with a marketing instructor who will guide students through the process. (Prerequisites: 10-801-136, English Composition 1; 10-104-182, Personal Brand-Development) Course Typically Offered: Fall/Spring
10-104-189
Sales Management
3
10-104-189 SALES MANAGEMENT ...sales-force organization, staffing, and operations; recruiting and processing applicants; training programs; motivating; compensation; forecasting and budgeting; territories and routing; quotas; evaluating performance; and decision-making through case study analysis. (Prerequisite: 10-801-136, English Composition 1) Course Typically Offered: Fall/Spring
10-104-199
Marketing Career Experience
2
10-104-199 MARKETING CAREER EXPERIENCE ...students can select any hands on experience related to: Internship, Field Research, Service Learning, Simulations, Capstone, Industry Related or International. Instructor approval required. (Prerequisite: 10-105-103, Career Preparation; Corequisite: 10-104-120, Marketing Information Management) Course Typically Offered: Summer/Fall/Spring
10-809-172
Intro to Diversity Studies
3
10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Accuplacer Sentence Skills=60 AND Accuplacer Reading=55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-831-107, College Reading and Writing 1 with "B" or better OR equivalent)
SEMESTER TOTAL
18
TOTAL CREDITS
66
Curriculum Note
. The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program credit requirements.

Program Outcomes

• Recommend a pricing plan.
• Evaluate alternative distribution strategies.
• Develop a product and service mix.
• Generate marketing information for effective decision making.
• Apply continuous improvement strategies to solve marketing problems.
• Assess emerging trends in global trade that impact business and marketing.
• Create a personal professional development plan.
• Manage resources and risks to contribute to profitability of the organization.
• Manage marketing within an enterprise.
• Apply technology to marketing and marketing information systems.
• Apply legal and ethical principles to personal, social, and professional behaviors.
• Develop long-term strategic marketing plans.
• Formulate selling strategies.
• Apply effective leadership skills.
• Design a promotion plan.
• Generate social media strategies to meet marketing and promotional objectives.

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Start here. Finish at a four-year.

NWTC transfer programs are offered through collaborative agreements with our four-year college and university partners. See where your associate degree credits will transfer >> EXCLUDEEND

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Note

• The first two semesters for all areas of emphasis are identical. The third and fourth semesters are specific to the respective emphasis areas.

Study Abroad Opportunities

The International Studies staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses. To find out more about which of your program courses may offer an opportunity during this academic year, contact your academic advisor.

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