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Digital Marketing Certificate

Program Code: 9010410

The Digital Marketing Certificate is designed for people who desire to incorporate cutting-edge marketing techniques into an organization's new and existing marketing activities. Learners who understand new media techniques and complete this certificate may become social media planners, project managers, marketing specialists, public relations coordinators, promotional planners, or marketing analysts. Completers can expect to pursue employment in these positions in an extremely wide range of business to consumer (B2C) and business to business (B2B) organizations. All credits from this certificate may be applied toward the Marketing-Digital Marketing Emphasis associate degree or the Digital Marketing technical diploma.

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Certificate Completers will be able to

• Define marketing and promotional objectives.
• Create and manage Web Content.
• Utilize Social Media applications to engage customers and build relationships.
• Build and manage a brand using digital media.
• Utilize analytical tools for measurement and to maximize Return on Investment (ROI).
• Identify consumer behavior as it relates to new media consumption.

Completers will be able to apply credits toward the following programs:

• 311045, Digital Marketing Technical Diploma
• 101043, Marketing - Digital Marketing Emphasis

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Curriculum
Catalog No. Description
Credits
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.
10-104-172 MARKETING CONTENT MANAGEMENT ...create and manage web content to engage target audiences that meet marketing objectives.
10-104-174 MARKETING ANALYTICS ...utilize analytical tools to optimize campaign effectiveness to deliver Return on Investment (ROI).
10-104-176 CONSUMER BEHAVIOR ...motivation and personality, information processing, life styles, group influences, post-purchase behavior, and other behaviors related to marketing.
10-135-180 WEB CAMPAIGN MANAGEMENT ...build, execute, analyze and report upon web campaigns with the use of databases. Explore techniques and tools to monitor campaigns. Execute post-campaign measurements and ROI analysis. (Prerequisites: 10-135-151, Website Design; 10-154-125, IT:Web:Database Development; 10-801-136, English Composition 1 or accepted into the Digital Marketing Technical Diploma program)
Certificate Total
15
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