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Digital Marketing Technical Diploma

Program Code: 311045

Marketing is changing rapidly in a world where technological advances are made on a daily basis. Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology. As a graduate of Digital Marketing you will gain valuable insights into online marketing strategies, content development, analyzing metrics, and how all this fits into your integrated marketing plan. Social media, mobile devices, and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign. Careers may include digital marketing coordinator, social media specialist, community manager, online content coordinator, ecommerce marketing specialist and digital marketing analyst. Credits from this technical diploma may be applied toward the Marketing-Digital Marketing Emphasis associate degree.

Follow Your Path

All credits from the following certificate(s) apply toward this technical diploma:
• Digital Marketing, 9010410
Some credits from this technical diploma apply toward the following associate degree(s):
• Marketing, 101043

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Employment Potential

A graduate of this program will have the potential for employment in the following areas:

Social Media Manager

Communications Specialist

Online Community Manager

Digital Marketing Manager

Digital Strategist

Blogger

With additional education and/or work experience, graduates may find other opportunities for employment.

• E-Commerce Specialist
• Media Buyer
• Marketing Assistant
• Project Manager
• Public Relations Coordinator
• Event Marketer
• Search Marketing Specialist

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Requirements for Program Entry

• Completed application.
• High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
• Ability to use computer keyboard.
• To be admitted to this program, learners must achieve a prior cumulative high school or college grade point average of 2.6 or higher OR a satisfactory academic skills assessment score. College grade point average must be based on 15 credits or more. To learn more about starting this program, please contact an academic advisor at (920) 498-5444 or (888) 385-6982.

Program Availability

FULL TIMESpring 2018Summer 2018Fall 2018
Green Bay
Accepting
Accepting
Accepting

Application Checklist

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Curriculum
Students following the study plan below will complete the Digital Marketing technical diploma in the number of semesters shown.
FIRST SEMESTER
10-104-110
Marketing Principles
3
10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning.
10-104-119
Social Media Marketing
3
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.
10-135-115
Online Search Strategies
3
10-135-115 ONLINE SEARCH STRATEGIES ...understanding of how search engines relate to the success of a website or web-based business by investigating the primary search engines and the tactics that can be used to increase visibility within search engines.
10-804-134
Mathematical Reasoning
3
10-804-134 MATHEMATICAL REASONING ...This course provides an alternative pathway to earning credit for a college level liberal arts mathematics course. All college students, regardless of their college major, need to be able to make reasonable decisions about fiscal, environmental, and health issues that require quantitative reasoning skills. An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course is not designed for Science, Technology, Engineering, or Math (STEM) students and/or others who require calculus. (Prerequisite: Cumulative GPA above 2.6 or satisfactory reading and math assessment scores OR 10-831-107, College Reading and Writing 1 with "B" or better OR the appropriate Corequisite/s: 10-831-102, English Composition Prep; 10-834-102, Fundamentals of Math)
10-890-101
College 101
1
10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs.
SEMESTER TOTAL
13
SECOND SEMESTER
10-104-107
Marketing Comm-Integrated
3
10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
10-104-172
Marketing Content Management
3
10-104-172 MARKETING CONTENT MANAGEMENT ...create and manage web content to engage target audiences that meet marketing objectives.
10-104-174
Marketing Analytics
3
10-104-174 MARKETING ANALYTICS ...utilize analytical tools to optimize campaign effectiveness to deliver Return on Investment (ROI).
10-104-175
Engagement Strategies
3
10-104-176 CONSUMER BEHAVIOR ...motivation and personality, information processing, life styles, group influences, post-purchase behavior, and other behaviors related to marketing.
10-135-180
Web Campaign Management
3
10-135-180 WEB CAMPAIGN MANAGEMENT ...build, execute, analyze and report upon web campaigns with the use of databases. Explore techniques and tools to monitor campaigns. Execute post-campaign measurements and ROI analysis. (Prerequisites: 10-135-151, Website Design; 10-154-125, IT:Web:Database Development; 10-801-136, English Composition 1)
SEMESTER TOTAL
15
TOTAL CREDITS
28
Curriculum Note
. The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.

Program Outcomes

• Develop strategies to anticipate and satisfy market needs
• Promote products, services, images, and/or ideas to achieve a desired outcome
• Utilize tools and technology for digital marketing initiatives

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