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Promotions & Event Management Certificate

Program Code: 901047

The Promotions & Event Management Certificate is designed for people who plan, promote, and service meetings, conferences, conventions, entertainment, and other special events. Learners who complete this certificate may become consultants or obtain employment as meeting planners, marketing specialists, sales personnel, convention service managers and event coordinators in lodging and food service operations, casinos, visitor and convention bureaus, a Chamber of Commerce, and nonprofit organizations. Credits from this certificate may be applied toward the Business Management-Advertising & Promotions Emphasis associate degree, Marketing associate degree or the Digital Marketing technical diploma.

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Certificate Completers will be able to

• Conduct a conference or special event.
• Design a promotion plan.
• Implement promotional strategies.

Completers will be able to apply credits toward the following programs:

• 101043, Marketing - Digital Marketing Emphasis
• 101043, Marketing - Market Development Emphasis
• 311045, Digital Marketing
• 101023-P, Business Management - Advertising & Promotions Emphasis

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Curriculum
Catalog No. Description
Credits
10-104-101
Selling Principles
3
10-104-101 SELLING PRINCIPLES ...selling as a career; success factors in selling; personality development; product knowledge; and the sales process involving preparation, approach, presentation-demonstration, handling objections, and closing the sale successfully. Course Typically Offered: Fall/Spring
10-104-107
Marketing Communications-Integ
3
10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented. Course Typically Offered: Fall/Spring
10-104-110
Marketing Principles
3
10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning. Course Typically Offered: Fall/Spring
10-104-119
Social Media Marketing
3
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts. Course Typically Offered: Fall/Spring
10-104-125
Event Marketing
3
10-104-125 EVENT MARKETING...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting). Course Typically Offered: Fall/Spring
10-196-188
Project Mgmt Fundamentals
3
10-196-188 PROJECT MANAGEMENT FUNDAMENTALS ...the role of project management, developing a project proposal, demonstration of relevant software, working with project teams, sequencing tasks, charting progress, dealing with variations, budgets and resources, implementation, and assessment. Course Typically Offered: Fall/Spring
Certificate Total
18
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