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 Case IH, Service Motor Co., NWTC sign agreement to support ag education


 Casey Fryda


Contract will maintain state-of-the-art ag equipment
in Door Kewaunee Peninsula for 10 years​

New agriculture technology will be coming to the Door Peninsula soon, and will keep coming for the next 10 years. Details will be unveiled at a signing ceremony next week.

Case IH, Service Motor Company and Northeast Wisconsin Technical College will collaborate to bring new agriculture equipment to NWTC’s Sturgeon Bay campus, where it will be used in the College’s agriculture education programs. The agreement provides a cost-effective way to maintain new technology in the area, supporting productivity improvements in regional growing operations.

The main points of the agreement are as follows:

  1. For the next 10 years, Service Motor Co. will rent new-model Case IH agricultural equipment to NWTC at a discounted rate. Equipment will be housed on NWTC’s campus.
  2. NWTC can use it to train current and future agribusiness owners and employees.
  3. When new Case IH technology comes onto the market, Service Motor will replace the equipment they had previously stationed at NWTC with the new equipment.
  4. Service Motor Company and/or Case IH will be able to bring clients to the NWTC site to show them the latest technology in action.

The agreement is expected to allow the Wisconsin agriculture industry to experience and adopt productive new technology while saving equipment investments for the College and, in turn, taxpayers.

Service Motor Co.'s support for NWTC education was already well-established. The company encourages continuing education among its employees, providing tuition reimbursement to employees who attend NWTC and offering internship opportunities when mentors are available.

The public is welcome to attend the signing ceremony.

Signing Ceremony

Where: Service Motor Company, 3969 Champeau Road, New Franken, WI

When: 1 p.m. Wednesday, May 28


  • Kelly Skinkis, Store Manager, Service Motor Co.

  • Patricia Lardie, Manager, Government Relations, Case IH

  • Kevin Sommer, Vice President, Service Motor Co.

  • Dr. H. Jeffrey Rafn, President, NWTC