Curriculum
The Marketing Associate Degree is a two-year, four-semester program. Upon graduation, a student will have completed 67 credits.
FIRST SEMESTER
10-103-121 Micro: Word-Intro
1
10-103-131 Micro: Excel-Intro
1
10-103-141 Micro: Access-Intro
1
10-104-101 Selling Principles
3
10-104-110 Marketing Principles
3
10-104-182 Personal Brand-Development
2
10-801-136 English Composition 1
3
10-804-123 Math w Business Apps
3
SECOND SEMESTER
10-104-107 Marketing Comm-Integrated
3
10-104-124 Marketing Presentations
1
10-104-191 Customer Service
3
10-104-198 Market Research
3
10-809-199 Psychology Of Human Relations
3
THIRD SEMESTER
10-101-106 Accounting-for Non-Accountants
3
10-102-100 Bus and Info Tech Occup Prep
1
10-104-120 Marketing Info Mgmt
3
10-104-176 Consumer Behavior-Mktg
3
10-809-103 Think Critically & Creatively
3
FOURTH SEMESTER
10-102-150 Business Law & Ethics
3
10-104-119 Social Media Marketing
3
10-104-125 Event Marketing
3
10-104-183 Personal Brand-Portfolio
1
10-104-189 Sales Management
3
10-104-199 Mktg Internship Practicum
2
10-104-197 Mktg Field Research
2
10-809-172 Race Ethnic & Diversity
3
COURSE DESCRIPTIONS
These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.
10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ...teaching non-accountants to read, analyze, and interpret financial information for making informed business decisions. This class de-emphasizes the use of debits, credits, journal entries and other accounting procedures.
10-102-100 BUS AND INFO TECH OCCUP PREP ...career exploration, self exploration, career planning, career placement, job seeking skills.
10-102-150 BUSINESS LAW & ETHICS ...common law contracts and sales contracts: formation, interpretation, performance, and discharge; the law of agency; corporations; and introduction to the American legal system: criminal and tort law, and global business issues.
10-103-121 MICRO: WORD-INTRODUCTION ...word processing basics including creating, revising, formatting, and printing; sections, tabs, multiple-page numbering; manipulating text; creating headers/footers; creating and formatting tables, graphics; and merging documents. Requires Windows experience.
10-103-131 MICRO: EXCEL-INTRODUCTION ...creating a worksheet, enhancing worksheet appearance, moving and copying data, using formulas and functions, creating charts and using clip art. Requires Windows experience.
10-103-141 MICRO: ACCESS-INTRODUCTION ...creating and modifying database tables, compacting a database, managing records, defining table relationships, creating queries, calculations, and aggregate functions, sorting, and using form and report wizards. Requires Windows experience.
10-104-101 SELLING PRINCIPLES ...selling as a career; success factors in selling; personality development; product knowledge; and the sales process involving preparation, approach, presentation-demonstration, handling objections, and closing the sale successfully.
10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning.
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts. (Prerequisite: 10-104-110, Marketing Principles)
10-104-120 MARKETING INFORMATION MANAGEMENT ...opportunity analysis, marketing research processes and data sources, forecasting sales of new and established products, master plan for a marketing strategy, and implementation and control of marketing programs.
10-104-124 MARKETING PRESENTATIONS ...the use of Microsoft PowerPoint as a tool to create effective, professional-looking marketing presentations.
10-104-125 EVENT MARKETING ...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).
10-104-176 CONSUMER BEHAVIOR-MKTG ...motivation and personality, information processing, life styles, group influences, post-purchase behavior, and other behaviors related to marketing.
10-104-182 PERSONAL BRAND-DEVELOPMENT ...learn how personal branding allows you to differentiate yourself from the competition through appearance, personality, and marketing competency.
10-104-183 PERSONAL BRAND-PORTFOLIO ASSESSMENT ...the organization, reporting, and assessment of your personal brand portfolio. The course will involve one-on-one meetings with a marketing instructor who will guide students through the process. (Prerequisite: 10-104-182, Personal Brand-Development)
10-104-189 SALES MANAGEMENT ...sales-force organization, staffing, and operations; recruiting and processing applicants; training programs; motivating; compensation; forecasting and budgeting; territories and routing; quotas; evaluating performance; and decision-making through case study analysis.
10-104-191 CUSTOMER SERVICE ...develop professional telephone etiquette, explore customer service work environments, identify and analyze customer service failures, resolve problems cost effectively, set complaint policies, and develop communication techniques to handle complaining customers.
10-104-197 MARKETING FIELD RESEARCH ...alternative to employment approved by the instructor with related projects and discussion. May include in-depth study of an industry, business, career, or job shadowing. (Pre/Corequisite: 10-102-100, Bus and Info Tech Occup Prep)
10-104-198 MARKET RESEARCH ...identifying problems and formulating problem hypothesis, situation analysis, informal investigation and secondary research, project objectives, primary research, sampling, questionnaires, interviews, processing the written report, and conclusions and data analysis.
10-104-199 MARKETING INTERNSHIP PRACTICUM ...practical, hands-on experience applying skills developed in the program at an approved site with supervision by an employer and the instructor with related projects and discussion. (Pre/Corequisite: 10-102-100, Bus and Info Tech Occup Prep)
10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. 3 cr.
10-804-123 MATH W BUSINESS APPS ...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisite: Recommendation:Accuplacer Arithmetic = 65). 3 cr.
10-801-198 SPEECH ...fundamentals of effective oral presentation to small and large groups: topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and the listening process. 3 cr.
10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. 3 cr.
10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. 3 cr.
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. 3 cr.
10-809-172 RACE ETHNIC & DIVERSITY ...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. 3 cr.