Skip Ribbon Commands Skip to main content
NWTC Logo   Link to Home Page

Marketing Program Code 101043

Associate Degree

Offered at the Green Bay campus and most first year program courses available at Sturgeon Bay campus. For information in Green Bay: (920) 498-5444. For information in Sturgeon Bay: (920) 746-4900. Toll-free: (888) 385-6982.

This program is fully eligible for financial aid.

Marketing prepares students to perform basic marketing functions in industrial, wholesale, retail, and service areas. Students will choose an emphasis in Strategic Planning, Social Media, or Professional Sales. Along with coursework in these areas, students will receive instruction in promotion principles, customer service and marketing presentations.

Employment Potential

A graduate of this program will have the potential for employment in the following areas:

Professional Sales Representative: evaluates customer needs, determines solutions, creates and delivers sales presentations, overcomes objections and provides excellent customer service that builds long-lasting relationships.

Marketing Assistant: assists department head by performing similar duties; directs and coordinates department activities and functions in commercial, industrial, or service establishments; reviews and analyzes reports, records, and directives; confers with supervisory personnel; and performs administrative tasks such as pricing schedules.

Social Media Coordinator: develops, implements, and coordinates social media initiatives that align with a business or organization's marketing and promotional objectives.

Sales Promotion Coordinator: develops a calendar of promotional events, analyzes media utilization, reviews media rates and cost effectiveness, performs follow-up detail work on promotion implementation, coordinates internal communication, and develops internal promotional support material.

Market Research Assistant: researches market conditions to determine potential sales of products, or service, examines and assists in analyzing data to determine marketing strategy related to marketing trends; prepares reports and graphic illustrations of findings.

Customer Service Representative: initiates follow-up work with current customers, processes and tracks customer orders, acts as an internal contact for customer inquiries as well as a liaison to field sales organizations, and uses telecommunications skills extensively.

With additional education and/or work experience, graduates may find other opportunities for employment.

. Business Owner
. Customer Service Manager
. Insurance or Financial Services Agent
. Marketing Director
. Promotions Manager
. Real Estate Agent
. Sales Manager
. Marketing Information Manager
. Social Media Manager
. Media Buyer

The following certificates/technical diplomas may be applied toward this program:

. 9010411, Contact Center
. 901049, Customer Service
. 9010412, Professional Sales
. 901047, Promotions & Events Management
. 9010410, Social Media Marketing

Program Outcomes

. Recommend a pricing plan.
. Evaluate alternative distribution strategies.
. Develop a product and service mix.
. Generate marketing information for effective decision making.
. Apply continuous improvement strategies to solve marketing problems.
. Assess emerging trends in global trade that impact business and marketing.
. Create a personal professional development plan.
. Manage resources and risks to contribute to profitability of the organization.
. Manage marketing within an enterprise.
. Apply technology to marketing and marketing information systems.
. Apply legal and ethical principles to personal, social, and professional behaviors.
. Develop long-term strategic marketing plans.
. Formulate selling strategies.
. Apply effective leadership skills.
. Design a promotion plan.
. Generate social media strategies to meet marketing and promotional objectives.

Requirements for Program Entry

. Completed application.
. High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
. Ability to use computer keyboard.
. Students should have mastered basic math skills (whole numbers, fractions, decimals, percents, measurements).
. As a requirement for program entry, an Academic Skills Assessment (Accuplacer) with appropriate benchmark scores is necessary Program Benchmarks are Arithmetic, 65; Reading Comprehension, 55; Sentence Skills, 75. Students not meeting these benchmarks or the equivalent will be required to establish an individualized academic plan. Students may have the opportunity to enroll in selected program core courses while completing their individualized plan. Upon completion of the plan, students will be eligible for all program courses. However, higher test scores will lead to greater success in core program courses. To learn more about these assessments and program benchmark scores, please contact a counselor at (920) 498-5444 or (888) 385-6982.

Note

The first two semesters for all areas of emphasis are identical. The third and fourth semesters are specific to the respective emphasis area.

Curriculum

Students following the study plan below will complete the Marketing associate degree in the number of semesters shown.

FIRST SEMESTER

10-103-131 Micro: Excel-Intro
1
10-104-101 Selling Principles
3
10-104-110 Marketing Principles
3
10-104-124 Marketing Presentations
1
10-104-182 Personal Brand-Development
2
10-801-136 English Composition 1
3
10-804-123 Math w Business Apps
3
* 10-890-101 College 101
1
SEMESTER TOTAL
17
SECOND SEMESTER

10-104-107 Marketing Comm-Integrated
3
10-104-176 Social Media Consumer Behavior
3
10-104-191 Customer Service
3
10-801-198 Speech
3
10-809-199 Psychology Of Human Relations
3
SEMESTER TOTAL
15
STRATEGIC PLANNING EMPHASIS

THIRD SEMESTER
10-101-106 Accounting-for Non-Accountants
3
10-102-100 Bus and Info Tech Occup Prep
1
10-102-150 Business Law & Ethics
3
10-104-119 Social Media Marketing
3
10-809-103 Think Critically & Creatively
3
10-809-195 Economics
3
SEMESTER TOTAL
16
FOURTH SEMESTER
10-104-120 Marketing Info Mgmt
3
10-104-125 Event Marketing
3
10-104-183 Personal Brand-Portfolio
1
10-104-189 Sales Management
3
10-104-198 Market Research
3
10-104-199 Mktg Internship Practicum
2
10-809-172 Intro to Diversity Studies
3
SEMESTER TOTAL
18
SOCIAL MEDIA EMPHASIS

THIRD SEMESTER
10-101-106 Accounting-for Non-Accountants
3
10-102-100 Bus and Info Tech Occup Prep
1
10-104-119 Social Media Marketing
3
10-104-175 Social Media Engagement Strat
3
10-809-103 Think Critically & Creatively
3
10-809-195 Economics
3
SEMESTER TOTAL
16
FOURTH SEMESTER
10-104-120 Marketing Info Mgmt
3
10-104-125 Event Marketing
3
10-104-172 Social Media Content Mgmt
3
10-104-174 Social Media Analytics
3
10-104-183 Personal Brand-Portfolio
1
10-104-199 Mktg Internship Practicum
2
10-809-172 Intro to Diversity Studies
3
SEMSTER TOTAL
18
PROFESSIONAL SALES EMPHASIS

THIRD SEMESTER
10-101-106 Accounting-for Non-Accountants
3
10-102-100 Bus and Info Tech Occup Prep
1
10-104-119 Social Media Marketing
3
10-104-154 Consultative Selling Overview
1
10-104-156 Prof Sales: Strategy/Prep
1
10-104-158 Prof Sales:Approach Strategies
1
10-809-103 Think Critically & Creatively
3
10-809-195 Economics
3
SEMESTER TOTAL
16
FOURTH SEMESTER
10-104-120 Marketing Info Mgmt
3
10-104-161 Prof Sales: Cust Needs Assess
1
10-104-163 Prof Sales: Prod Solutions
2
10-104-167 Prof Sales: Closing Techniques
1
10-104-168 Negotiate Customer Resistance
1
10-104-169 Prof Sales: Long Term Partner
1
10-104-183 Personal Brand-Portfolio
1
10-104-189 Sales Management
3
10-104-199 Mktg Internship Practicum
2
10-809-172 Intro to Diversity Studies
3
SEMESTER TOTAL
18

TOTAL CREDITS
66

Curriculum Note
* The credit for 10-890-101, College 101, is an Institutional Requirement for graduation. Consequently, it is not part of the program credit requirements.

COURSE DESCRIPTIONS

These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.

10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ...teaching non-accountants to read, analyze, and interpret financial information for making informed business decisions. This class de-emphasizes the use of debits, credits, journal entries and other accounting procedures.

10-102-100 BUS AND INFO TECH OCCUP PREP ...career exploration, self- exploration, career planning, career placement, job seeking skills. This course should not be taken before the 3rd semester or completing at least half of the core program courses.

10-102-150 BUSINESS LAW & ETHICS ...common law contracts and sales contracts: formation, interpretation, performance, and discharge; the law of agency; corporations; and introduction to the American legal system: criminal and tort law, and global business issues. (Prerequisite: 10-801-136, English Composition 1)

10-103-131 MICRO: EXCEL-INTRODUCTION ...creating a worksheet, enhancing worksheet appearance, moving and copying data, using formulas and functions, creating charts and using clip art. Windows experience improves success; consider 10-103-111, Windows/Computer Basics.

10-104-101 SELLING PRINCIPLES ...selling as a career; success factors in selling; personality development; product knowledge; and the sales process involving preparation, approach, presentation-demonstration, handling objections, and closing the sale successfully.

10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning.

10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.

10-104-120 MARKETING INFORMATION MANAGEMENT ...opportunity analysis, marketing research processes and data sources, forecasting sales of new and established products, master plan for a marketing strategy, and implementation and control of marketing programs. (Prerequisite: 10-801-136, English Composition 1)

10-104-124 MARKETING PRESENTATIONS ...the use of Microsoft PowerPoint as a tool to create effective, professional-looking marketing presentations.

10-104-125 EVENT MARKETING...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).

10-104-154 PROFESSIONAL SALES: EVOLUTION OF CONSULTATIVE SELLING ... an overview of the consultative selling process with focus on delivering value to customers through problem-solving and long-term relationships.

10-104-156 PROFESSIONAL SALES: STRATEGY AND PREPARATION ...prepare to sell with deep knowledge of the product, industry and competition.

10-104-158 PROFESSIONAL SALES: APPROACH STRATEGIES ...students will learn how to create a good first impression and choose the approach strategy that best fits the selling situation.

10-104-161 PROFESSIONAL SALES: CUSTOMER NEEDS ASSESSMENT ...assess customer needs with effective listening techniques and asking the right questions.

10-104-161 PROFESSIONAL SALES: CREATE PRODUCT SOLUTIONS ...develop solutions that meet customer needs and deliver in a smooth and engaging presentation.

10-104-167 PROFESSIONAL SALES: CLOSING TECHNIQUES ...identify, select and apply techniques to effectively close sales.

10-104-168 PROFESSIONAL SALES: NEGOTIATING CUSTOMER RESISTANCE ...create a win-win with strategies to uncover customer resistance and apply techniques to overcome objections.

10-104-169 PROFESSIONAL SALES: BUILDING LONG-TERM PARTNERSHIPS ...utilize post-sale service efforts and communication skills to build long-lasting customer relationships.

10-104-172 SOCIAL MEDIA CONTENT MANAGEMENT ...create and manage web content to engage target audiences that meet marketing objectives.

10-104-174 SOCIAL MEDIA ANALYTICS ...utilize analytical tools to optimize campaign effectiveness to deliver Return on Investment (ROI).

10-104-175 SOCIAL MEDIA ENGAGEMENT STRATEGIES ...utilize social media applications such as Facebook or Twitter to retain/grow customers and expand into new markets.

10-104-176 SOCIAL MEDIA CONSUMER BEHAVIOR ...identify technology trends that impact media usage and its effectiveness.

10-104-182 PERSONAL BRAND-DEVELOPMENT ...learn how personal branding allows you to differentiate yourself from the competition through appearance, personality, and marketing competency.

10-104-183 PERSONAL BRAND-PORTFOLIO ASSESSMENT ...the organization, reporting, and assessment of your personal brand portfolio. The course will involve one-on-one meetings with a marketing instructor who will guide students through the process. (Prerequisites: 10-801-136, English Composition 1; 10-104-182, Personal Brand-Development)

10-104-189 SALES MANAGEMENT ...sales-force organization, staffing, and operations; recruiting and processing applicants; training programs; motivating; compensation; forecasting and budgeting; territories and routing; quotas; evaluating performance; and decision-making through case study analysis. (Prerequisite: 10-801-136, English Composition 1)

10-104-191 CUSTOMER SERVICE ...develop professional telephone etiquette, explore customer service work environments, identify and analyze customer service failures, resolve problems cost effectively, set complaint policies, and develop communication techniques to handle complaining customers.

10-104-198 MARKET RESEARCH ...identifying problems and formulating problem hypothesis, situation analysis, informal investigation and secondary research, project objectives, primary research, sampling, questionnaires, interviews, processing the written report, and conclusions and data analysis. (Prerequisite: 10-801-136, English Composition 1)

10-104-199 MARKETING INTERNSHIP PRACTICUM ...practical, hands-on experience applying skills developed in the program at an approved site with supervision by an employer and the instructor with related projects and discussion. (Prerequisites: 10-801-136, English Composition I; 10-804-123, Math w Business Apps; Corequisite: 10-102-100, Bus and Info Tech Occup Prep)

10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent)

10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Accuplacer-Sentence Skills =75 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-838-105, Intro to Reading and Study Skills with "C" or better OR equivalent) 3 cr.

10-804-123 MATH W BUSINESS APPS ...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisites: Accuplacer-Arithmetic score=65 or ACT-Math score=15 or 10-834-109, Pre Algebra AND Accuplacer-Reading=55 or ACT-Reading=15 or 10-838-105, Intro to Reading & Study Skills with "C" or better OR equivalent) 3 cr.

10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs. 1 cr.

10-801-198 SPEECH ...fundamentals of effective oral presentation to small and large groups: topic selection, audience analysis, methods of organization, research, structuring evidence and support, delivery techniques, and the listening process. (Prerequisite: Accuplacer- Reading =55 and Accuplacer Sentence Skills=60 OR ACT Reading =15 and ACT English=16 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing with "C" or better OR equivalent) 3 cr.

10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

Marketing Degree