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Business Management - Advertising & Promotions Emphasis Program Code 101023-P

Associate Degree

Offered at the Green Bay campus. For information: (920) 498-5444. Toll-free: (888) 385-6982.

The Advertising & Promotions emphasis educates learners for careers as meeting planners, marketing specialists, sales personnel, convention service managers and event coordinators in lodging and food service operations, casinos, visitor and convention bureaus, a Chamber of Commerce, and nonprofit organizations.

Employment Potential

There are many job listings that would be appropriate for a graduate of the Business Management program. Small organizations typically require generalist skills and large organizations tend toward some specialization among their managers.

With additional education and/or work experience, graduates may find other opportunities for employment.

Note

. IT IS RECOMMENDED COURSES BE TAKEN IN THE ORDER LISTED.
. Many courses in this program are offered in a variety of formats such as accelerated, online, in person or video conference.
. Most credits from this degree can be transferred to some four-year colleges for learners interested in pursuing a bachelor's degree.

The following certificates/technical diplomas may be applied toward this program:

. 901023, Business Operations Certificate

Program Outcomes

. Plan the operations of a business across functional areas.
. Organize resources to achieve the goals of the organization.
. Direct individuals and/or processes to meet organizational goals.
. Control business processes.
. Apply concepts, methods, and processes in business operations.
. Understand the financial components of an organization.
. Apply marketing strategies.
. Apply current and emerging technologies to business situations.
. Analyze and synthesize information and make decisions that support the organization's mission and help the business to successfully adapt to a changing environment.

Requirements for Program Entry

. Completed application.
. To apply to Business Management - Advertising & Promotions Emphasis, choose the Business Management Program. You will declare your emphasis during your 1st semester.
. High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
. As a requirement for program entry, an Academic Skills Assessment (Accuplacer) with appropriate benchmark scores is necessary. Program benchmarks are Arithmetic, 65; Reading Comprehension, 55: Sentence Skills, 75. Students not meeting these benchmarks or the equivalent will be required to establish an individualized academic plan. Students may have the opportunity to enroll in selected program core courses while completing their individualized plan. Upon completion of the plan, students will be eligible for all program courses. However, higher test scores will lead to greater success in core program courses. To learn more about these assessments and program benchmark scores, please contact a counselor at (920) 498-5444 or (888) 385-6982.

Curriculum

Students following the study plan below will complete the Business Management Advertising & Promotions associate degree in the number of semesters shown.

FIRST SEMESTER

10-102-158 Business Principles
3
10-103-121 Micro: Word-Intro
1
10-103-131 Micro: Excel-Intro
1
10-104-110 Marketing Principles
3
10-105-102 Career Planning
2
10-801-136 English Composition 1
3
10-804-123 Math w Business Apps
3
*10-890-101 College 101
1
SEMESTER TOTAL
17
SECOND SEMESTER

10-101-106 Accounting-for Non-Accountants
3
10-102-156 Operations Management 1
3
10-104-107 Marketing Comm-Integrated
3
10-104-176 Social Media Consumer Behavior
3
10-809-103 Think Critically & Creatively
3
10-809-195 Economics
3
SEMESTER TOTAL
18
THIRD SEMESTER

10-101-190 Accounting-QuickBooks
1
10-102-157 Operations Management 2
3
10-104-101 Selling Principles
3
10-104-119 Social Media Marketing
3
10-105-103 Career Preparation
1
10-196-191 Supervision
3
10-801-196 Oral/Interpersonal Comm
3
SEMESTER TOTAL
17
FOURTH SEMESTER

10-102-150 Business Law & Ethics
3
10-102-160 Global Business Mgmt
3
10-102-199 Bus Mgmt Career Experience
2
10-104-125 Event Marketing
3
10-809-172 Intro to Diversity Studies
3
10-809-198 Intro to Psychology
3
SEMESTER TOTAL
17

TOTAL CREDITS
69

Curriculum Note
*The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program credit requirement.

COURSE DESCRIPTIONS

These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.

10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ...teaching non-accountants to read, analyze, and interpret financial information for making informed business decisions. This class de-emphasizes the use of debits, credits, journal entries and other accounting procedures.

10-101-190 ACCOUNTING-QUICKBOOKS ...an introductory course in using QuickBooks to create vendor/employee accounts, invoices, budgets, profit/loss statements, balance sheets, A/R, A/P, journals, graphs.

10-102-150 BUSINESS LAW & ETHICS ...common law contracts and sales contracts: formation, interpretation, performance, and discharge; the law of agency; corporations; and introduction to the American legal system: criminal and tort law, and global business issues. (Prerequisite: 10-801-136, English Composition 1)

10-102-156 OPERATIONS MANAGEMENT 1 ...a cross-functional approach to operations management with an overview of safety, quality, and service. (Prerequisite: 10-102-158 Business Principles)

10-102-157 OPERATIONS MANAGEMENT 2 ...the process of evaluating alternative courses of action to given problems and arriving at the most suitable plan. Entails thorough analysis of the pros and cons of every alternative solution. (Prerequisites: 10-102-156, Operations Management 1; 10-801-136, English Composition 1)

10-102-158 BUSINESS PRINCIPLES ...economics and business; global business; ethics and social responsibility; business ownership; entrepreneurship; business management; marketing; managing financial resources; legal issues impacting business; using technology to manage information.

10-102-160 GLOBAL BUSINESS MANAGEMENT ...globalization, cultural environment, global trade environment, politics and law, economic integration, global trade and investment theories, exporting, global human resource management, corporate social responsibility. (Prerequisite: 10-801-136, English Composition 1)

10-102-199 BUSINESS MANAGEMENT CAREER EXPERIENCE ...practical, hands-on experience applying skills developed in the program at an approved site with supervision by an employer and the instructor with related projects and discussion. (Prerequisites: 10-801-136, English Composition I; 10-804-123, Math w Business Apps; 10-105-103, Career Preparation)

10-103-121 MICRO: WORD-INTRODUCTION ...word processing basics including creating, revising, formatting, printing; sections, tabs, multiple-page numbering; manipulating text; creating headers/footers; creating/formatting tables, graphics; and merging documents. Windows experience improves success; consider 10-103-111, Windows/Computer Basics.

10-103-131 MICRO: EXCEL-INTRODUCTION ...creating a worksheet, enhancing worksheet appearance, moving and copying data, using formulas and functions, creating charts and using clip art. Windows experience improves success; consider 10-103-111, Windows/Computer Basics.

10-104-101 SELLING PRINCIPLES ...selling as a career; success factors in selling; personality development; product knowledge; and the sales process involving preparation, approach, presentation-demonstration, handling objections, and closing the sale successfully.

10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning.

10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.

10-104-125 EVENT MARKETING...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).

10-104-176 SOCIAL MEDIA CONSUMER BEHAVIOR ...identify technology trends that impact media usage and its effectiveness.

10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisite: 10-105-102, Career Planning; 10-801-136, English Composition 1)

10-196-191 SUPERVISION ...front-line leadership including teamwork, setting goals, planning, delegation, controlling, communication, motivation, performance management, staffing, training, problem solving, and conflict management.

10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Accuplacer-Sentence Skills =75 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-838-105, Intro to Reading and Study Skills with "C" or better OR equivalent) 3 cr.

10-804-123 MATH W BUSINESS APPS ...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisites: Accuplacer-Arithmetic score=65 or ACT-Math score=15 or 10-834-109, Pre Algebra AND Accuplacer-Reading=55 or ACT-Reading=15 or 10-838-105, Intro to Reading & Study Skills with "C" or better OR equivalent) 3 cr.

10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-801-196 ORAL/INTERPERSONAL COMMUNICATION ...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. (Prerequisite: Accuplacer- Reading =55 and Accuplacer Sentence Skills=60 OR ACT- Reading =15 and ACT English=16 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing with "C" or better OR equivalent) 3 cr.

10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-198 INTRODUCTION TO PSYCHOLOGY ...survey of theoretical foundations of human behavior such as sensation and perception, motivation, emotions, learning, personality, psychological disorders, therapy, stress, and human diversity in personal, social and vocational settings. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.