Students following the study plan below will complete the Business Management - Advertising & Promotions associate degree in the number of semesters shown.
10-102-158 Business Principles
10-103-121 Micro: Word-Intro
10-103-131 Micro: Excel-Intro
10-104-110 Marketing Principles
10-801-136 English Composition 1
10-801-196 Oral/Interpersonal Comm
10-804-123 Math w Business Apps
* 10-890-101 College 101
10-101-106 Accounting-for Non-Accountants
10-102-156 Operations Management 1
10-104-107 Marketing Comm-Integrated
10-104-176 Consumer Behavior
10-105-101 Career Planning
10-102-157 Operations Management 2
10-104-101 Selling Principles
10-104-119 Social Media Marketing
10-105-103 Career Preparation
10-809-103 Think Critically & Creatively
10-102-150 Business Law & Ethics
10-102-160 Global Business Mgmt
10-102-195 Business Simulation
10-102-199 Bus Mgmt Career Experience
10-104-125 Event Marketing
10-809-172 Intro to Diversity Studies
10-809-199 Psychology Of Human Relations
*The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program credit requirement.
These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.
10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ...teaching non-accountants to read, analyze, and interpret financial information for making informed business decisions. This class de-emphasizes the use of debits, credits, journal entries and other accounting procedures.
10-101-190 ACCOUNTING-QUICKBOOKS ...an introductory course in using QuickBooks to create vendor/employee accounts, invoices, budgets, profit/loss statements, balance sheets, A/R, A/P, journals, graphs.
10-102-150 BUSINESS LAW & ETHICS ...common law contracts and sales contracts: formation, interpretation, performance, and discharge; the law of agency; corporations; and introduction to the American legal system: criminal and tort law, and global business issues. (Prerequisite: 10-801-136, English Composition 1)
10-102-156 OPERATIONS MANAGEMENT 1 ...safety and operations management (competitiveness, strategy, and productivity; forecasting, product and service design; reliability; capacity planning; process selection and facility layout; work design and measurement; learning curves). (Prerequisites: 10-102-158, Business Principles; 10-804-123, Math w/Business Apps)
10-102-157 OPERATIONS MANAGEMENT 2 ...the process of evaluating alternative courses of action to given problems and arriving at the most suitable plan. Entails thorough analysis of the pros and cons of every alternative solution. (Prerequisites: 10-102-156, Operations Management 1; 10-801-136, English Composition 1; Corequisite: 10-101-184, Business Finance/Budgeting )
10-102-158 BUSINESS PRINCIPLES ...economics and business; global business; ethics and social responsibility; business ownership; entrepreneurship; business management; marketing; managing financial resources; legal issues impacting business; using technology to manage information.
10-102-160 GLOBAL BUSINESS MANAGEMENT ...globalization, cultural environment, global trade environment, politics and law, economic integration, global trade and investment theories, exporting, global human resource management, corporate social responsibility. (Prerequisite: 10-801-136, English Composition 1)
10-102-195 BUSINESS SIMULATION ...a hands-on decision making experience in the management of a simulated business. (Prerequisite: 10-102-157, Operations Management 2; Corequisite: 10-102-199, Business Management Career Experience)
10-102-199 BUSINESS MANAGEMENT CAREER EXPERIENCE ...students can select any hands on experience related to: Internship, Field Research, Service Learning, Capstone, Industry Related or International. Instructor approval required. (Prerequisite: 10-105-103, Career Preparation; Corequisite: 10-102-150, Business Law & Ethics)
10-103-121 MICRO: WORD-INTRODUCTION ...word processing basics including creating, revising, formatting, printing; sections, tabs, multiple-page numbering; manipulating text; creating headers/footers; creating/formatting tables, graphics; and merging documents. Windows experience improves success; consider 10-103-111, Windows/Computer Basics.
10-103-131 MICRO: EXCEL-INTRODUCTION ...creating a worksheet, enhancing worksheet appearance, moving and copying data, using formulas and functions, creating charts and using clip art. Windows experience improves success; consider 10-103-111, Windows/Computer Basics.
10-104-101 SELLING PRINCIPLES ...selling as a career; success factors in selling; personality development; product knowledge; and the sales process involving preparation, approach, presentation-demonstration, handling objections, and closing the sale successfully.
10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning.
10-104-119 SOCIAL MEDIA MARKETING ...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.
10-104-125 EVENT MARKETING...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).
10-104-176 CONSUMER BEHAVIOR ...identify technology trends that impact media usage and its effectiveness.
10-105-101 CAREER PLANNING ...experiential learning introduction. Learn how personal branding allows candidates to differentiate themselves from the competition through appearance, personality, and marketing competency. Career portfolio introduced. (Corequisite: 10-890-101, College 101).
10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisites: 10-105-101, Career Planning; 10-801-136, English Composition 1)
10-196-191 SUPERVISION ...front-line leadership including teamwork, setting goals, planning, delegation, controlling, communication, motivation, performance management, staffing, training, problem solving, and conflict management.
10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Compass Writing Skills=74 AND Compass Reading=70 OR ACT-English =18 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-838-105, Intro to Reading and Study Skills with "C" or better OR equivalent) 3 cr.
10-801-196 ORAL/INTERPERSONAL COMMUNICATION ...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. (Prerequisite: Compass Reading=70 AND Compass Writing Skills=60 OR ACT- Reading =15 and ACT English=16 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing with "C" or better OR equivalent) 3 cr.
10-804-123 MATH W BUSINESS APPS ...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisites: Compass Pre-Algebra=27 or ACT-Math score=15 or 10-834-109, Pre Algebra AND Compass-Reading=70 or ACT-Reading=15 or 10-838-105, Intro to Reading & Study Skills with "C" or better OR equivalent) 3 cr.
10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs. 1 cr.
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Compass Writing Skills=60 AND Compass Reading=70 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.
10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Compass Writing Skills=60 AND Compass Reading=70 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.
10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Compass Writing Skills=60 AND Compass Reading=70 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.
10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. (Prerequisite: Compass Writing Skills=60 AND Compass Reading=70 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.