Employment Potential
A graduate of this program will have the potential for employment in the following areas:
Desktop Publisher: produces professional publications using electronic publishing software, scans graphic images, places text and graphics files onto the page, and operates image setters.
Graphic Designer: develops advertising concepts and prepares art for the final printed piece.
Advertising Assistant: works with the ad director or store manager to plan and prepare advertising for print, radio, and TV use.
Commercial Art Worker: prepares artwork and copy to be used in label production, package design, printed materials; prepares process separations; preflights electronic files; manages color control; and manages fonts.
Digital Print Technician: prepares computer files for variable data printing or produce print on demand applications.
Layout Designer: designs basic plans for print advertising, passes on work to a commercial artist or copywriter, and is responsible for final electronic files.
Printing Support Worker/Customer Service Representative: handles electronic and pre-press operations, making color separations, electronic scanning, image editing, and color proofing.
Public Relations Assistant: assists in public relations activities helping to produce brochures, press releases, displays, and newsletters; organizes and prepares materials for use in presentations in the form of handouts, slide art/copy, transparencies, and charts.
Pre-Press Technician: prepares computer documents for printing; trapping, font usage, picture usage, color management, clipping paths, and placing high and low resolution graphics into document.
Website Designer: builds graphic elements for functional websites.
With additional education and/or work experience, graduates may find other opportunities for employment.
. Account Executive
. Art Director
. Design Supervisor
. Media Buyer
Curriculum
The Marketing and Graphic Communications Associate Degree is a two-year, four-semester program. Upon graduation, a student will have completed 68 credits.
FIRST SEMESTER
10-111-101 Macintosh-Image Editing
3
10-111-103 Macintosh-Intro
1
10-111-120 Macintosh Publishing
3
10-111-161 Macintosh Illustration
3
10-204-110 Publishing Technologies
3
10-809-103 Think Critically & Creatively
3
SECOND SEMESTER
10-111-110 Macintosh Image Editing-Adv
3
10-111-111 Marketing 1-Visual Design
3
10-111-125 Graphic Reproduction Tech
3
10-111-162 Typography Design/Paper
2
10-152-185 Website Coding
3
10-804-123 Math w Business Apps
3
THIRD SEMESTER
10-102-100 Bus and Info Tech Occup Prep
1
10-104-107 Marketing Comm-Integrated
3
10-111-121 Marketing 2-Visual Design
3
10-111-142 Graphic Reproduction-Adv
2
10-801-195 Written Communication
3
10-801-196 Oral/Interpersonal Comm
3
10-809-199 Psychology Of Human Relations
3
FOURTH SEMESTER
10-104-191 Customer Service Mgmt
3
10-111-199 Mktg Comm Intern Practicum
2
10-204-126 Digital Print Applications
3
10-809-172 Race Ethnic & Diversity
3
Curriculum Note
. Macintosh-Intro class is a corequisite to any first semester course in the Marketing and Graphic Communications program.
. It is also recommended that learners take the Marketing and Graphic Communications Internship Practicum course (10-111-199) in their last semester.
Suggested Electives
10-204-124, Variable Data Publishing
10-203-104, Photography-Digital
10-111-150, Web Graphic Design
COURSE DESCRIPTIONS
These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues.
10-102-100 BUS AND INFO TECH OCCUP PREP ...career exploration, self exploration, career planning, career placement, job seeking skills.
10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
10-104-191 CUSTOMER SERVICE MANAGEMENT ...develop professional telephone etiquette, explore customer service work environments, identify and analyze customer service failures, resolve problems cost effectively, set complaint policies, and develop communication techniques to handle complaining customers.
10-111-101 MACINTOSH-IMAGE EDITING ...(Adobe Photoshop + Adobe Acrobat) scanning, editing, color correcting and creating composite montage photographs. Prepare images for publication in print. An introduction to manipulating bitmap images. (Corequisite: 10-111-103, Macintosh-Intro)
10-111-103 MACINTOSH-INTRO ...explore the Macintosh Operating System and applications including iPhoto, iTunes, iMovie, GarageBand, FontBook, Sherlock, iCal, AddressBook and Dashboard. Learn to navigate the Mac Operating System and manage files and folders.
10-111-110 MACINTOSH IMAGE EDITING-ADVANCED ...photoshop's tool box, layers, paths, channels, scans, color separations, photo retouching. Web pages, Web graphics, Web safe colors, HTML code, Adobe Dimensions, image mapping and interactive capabilities of software. (Prerequisite: 10-111-103, Macintosh-Intro; 10-111-125, Graphic Reproduction Tech; 10-111-101, Macintosh-Image Editing)
10-111-111 MARKETING 1-VISUAL DESIGN ...design and drawing for graphic reproduction, design trends, and applications; brochure, advertising, and corporate I.D. package created using basic design process of thumbnails, rough, and comprehensive layout. (Corequisite: 10-111-103, Macintosh-Intro)
10-111-120 MACINTOSH PUBLISHING ...develop page layout concepts utilizing document files, tools, guides, objects and shapes, text, colors, style sheets, images, master pages; manage output for printing; and apply copy elements. (Corequisite: 10-111-103, Macintosh-Intro)
10-111-121 MARKETING 2-VISUAL DESIGN ...apply basic design techniques to an advertising campaign, illustration techniques, lettering and typography, reproducing logos for print production, use color for advertising, and preparation of a professional portfolio. (Prerequisite: 10-111-103, Macintosh-Intro)
10-111-125 GRAPHIC REPRODUCTION TECHNIQUES ...basic process of reproducing images using offset lithography including electronic imaging, preflighting, trapping concepts, imposition, and collect for output. (Prerequisite: 10-111-103, Macintosh-Intro)
10-111-142 GRAPHIC REPRODUCTION-ADVANCED ...various techniques used to print four-color process images including traditional and electronic separations; trapping, creating pdf's, proofing techniques; color correction; preparing files for flexo, gravure, and screen printing. (Prerequisite: 10-111-103, Macintosh-Intro)
10-111-161 MACINTOSH ILLUSTRATION ...create and paint basic shapes, draw, transform objects, work with type, blend shapes and colors, work with layers, special effects, and color separations. An introduction to manipulating vector based images. (10-111-103, Macintosh-Intro)
10-111-162 TYPOGRAPHY DESIGN/PAPER ...typography history; type styles and nomenclature; type in design world; type usage in printing; paper nomenclature; paper types; papers used for art, printing, and industry; and future of paper. (Prerequisite: 10-111-103, Macintosh-Intro)
10-111-199 MARKETING COMMUNICATIONS INTERN PRACTICUM ...practical, hands-on experience applying skills developed in the program at an approved site with supervision by an employer and the instructor with related projects and discussion.
10-152-185 WEBSITE CODING ...write code for functionality and design of web page text, hyperlinks, images, tables, and forms using (X)HTML and CSS. Apply and validate coding standards. Test browser function and user accessibility.
10-204-110 PUBLISHING TECHNOLOGIES ...introduction to printing process, electronic publishing, prepress operations, press operations, postpress operations, job logs, professional portfolios, and job seeking skills. (Corequisite: 10-111-103, Macintosh-Intro)
10-204-126 DIGITAL PRINT APPLICATIONS ...explain why the industry is in a state of transition towards digital printing, outline the proper time to select digital printing as a production tool; what type of project fits well into a digital print environment, identify what type of project fits the mold of digital printing.
10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. 3 cr.
10-804-123 MATH W BUSINESS APPS ...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisite: Recommendation:Accuplacer Arithmetic = 65). 3 cr.
10-801-195 WRITTEN COMMUNICATION ...the nature and scope of academic and business writing. Develops writing skills which include pre-writing, drafting, revising, and editing. A variety of writing assignments are designed to help the learner analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Also develops critical reading and thinking skills through the analysis of a variety of written documents. 3 cr.
10-801-196 ORAL/INTERPERSONAL COMMUNICATION ...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. 3 cr.
10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. 3 cr.
10-809-172 RACE ETHNIC & DIVERSITY ...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. 3 cr.
10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. 3 cr.