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Digital Media Technology Program Code 102065

Associate Degree

Offered at the Green Bay campus. For information: (920) 498-5444. Toll-free: (888) 385-6982.

This program is fully eligible for financial aid.

The Digital Media Technology Program prepares students to compete in a global digital workforce including content conception, creation, and implementation. Learners will develop multimedia production skills using digital audio and video recording and editing, motion graphics, internet broadcasting (i.e., podcasting), and data transfer and conversion from analog to digital media. The program will provide learning opportunities for those desiring a business-related position or project-based entrepreneurial contract work.

Employment Potential

Program graduates may work in this evolving Digital Media Technology field, and will be needed by the media industry, as designers, developers, and technicians. For example, they will be hired or contracted as media creators and designers for video, interactive media, websites, and some will be New Media entrepreneurs expanding applications for the media arts in the 21st century.

A graduate of this program will have the potential for employment in the following areas:

Digital Media Operator: develops multi-functional digital content for commercial, educational, and entertainment establishments. Researches and analyzes digital media utilization and functionality. Reviews digital media trends and effectiveness in marketing, advertising, training, creative services, and communications fields.

Motion Graphic Artist: performs detailed graphic compositing for broadcast, web, DVDs and mobile devices. Coordinates production of static and motion visuals and presentations for business, training, recreational and other applications.

Video Editor: assists post-production department by performing asset management and non-linear video editing duties. Performs script-based synchronization of audio, video, special effects, titles and graphics.

Multimedia Production Assistant: assists in production, from concept through postproduction,
of digital media client-based projects. Operational workflow duties include assisting with concept planning, storyboarding, scriptwriting, production, editing, and delivery.

Freelance Digital Media Producer: initiates entrepreneurial work with self-established client base. Acts as a full-service digital media content creator and consultant. Provides customer with promotional, training, communication and other content for internal and external delivery methods and mediums.

With additional education and/or work experience, graduates may find other opportunities for employment.

. Digital Media Operations Manager
. Internet Broadcaster
. Sound Recordist/Editor
. Video Production Coordinator
. Videographer
. Video Department Manager

The following certificates/technical diplomas may be applied toward this program:

. 902061, Internet Broadcasting Certificate
. 902062, Audio Production Certificate

Study Abroad Opportunities

The International Studies staff continually seeks opportunities for students to travel abroad for educational experiences that may be offered in association with program courses. To find out more about which of your program courses may offer an opportunity during this academic year, contact your academic advisor.

Program Outcomes

. Create design for digital media.
. Perform internet broadcasting.
. Assemble a digital media portfolio.
. Produce animation for video.
. Operate digital media studio.
. Interface digital media into websites.
. Set the motion effects to 2D graphic designs.
. Write scripts.
. Compose audio scoring for video.
. Conduct live audio recording for video.
. Compose/edit/image both still and motion photography.

Requirements for Program Entry

. Completed application.
. High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
. Computer familiarity and ability to use a keyboard and mouse.
. Students should have mastered basic math skills. For a description of basic math, see the Basic Education section of the College Catalog.
. As a requirement for program entry, an Academic Skills Assessment (Compass) with appropriate benchmark scores is necessary. Program Benchmarks are Pre-Algebra: 27; Reading: 70; Writing Skills: 74. Students not meeting these benchmarks or the equivalent will be required to establish an individualized academic plan. Students may have the opportunity to enroll in selected program core courses while completing their individualized plan. Upon completion of the plan, students will be eligible for all program courses. However, higher test scores will lead to greater success in core program courses. To learn more about these assessments and program benchmark scores, please contact a counselor at (920) 498-5444 or (888) 385-6982.

Curriculum

Students following the study plan below will complete the Digital Media Technology associate degree in the number of semesters shown. Learners are encouraged to meet with an NWTC Academic Advisor to create a program plan.

FIRST SEMESTER

10-105-101 Career Planning
1
10-111-101 Macintosh-Image Editing
3
10-206-100 Digital Audio Overview
3
10-206-107 Internet Broadcasting
3
10-206-178 Film/Broadcast Scriptwriting
3
10-801-136 English Composition 1
3
* 10-890-101 College 101
1
SEMESTER TOTAL
17
SECOND SEMESTER

10-206-120 Digital Audio Advanced
3
10-206-154 Video Prod & Editing I
3
10-206-180 Film/Broadcast Preproduction
3
10-206-183 Video Photography
3
10-801-196 Oral/Interpersonal Comm
3
10-804-123 Math w Business Apps
3
SEMESTER TOTAL
18
THIRD SEMESTER

10-105-103 Career Preparation
1
10-206-101 Soundtracks and Music
3
10-206-108 Internet Broadcasting-Advanced
3
10-206-174 Motion Graphics for Video
3
10-809-103 Think Critically & Creatively
3
10-809-199 Psychology Of Human Relations
3
SEMESTER TOTAL
16
FOURTH SEMESTER

10-206-175 Motion Graphics Advanced
3
10-206-185 Video Prod & Editing II
3
10-206-199 Dig Media Career Experience
2
10-809-172 Intro to Diversity Studies
3
10-809-195 Economics
3
Elective
3
SEMESTER TOTAL
17

TOTAL CREDITS
68

Curriculum Note
*The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program credit requirement.

Suggested Electives

. 10-152-185, Website Coding
. 10-206-102 , Audio Engineering
1
. 10-104-119, Social Media Marketing

COURSE DESCRIPTIONS

These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.

10-105-101 CAREER PLANNING ...experiential learning introduction. Learn how personal branding allows candidates to differentiate themselves from the competition through appearance, personality, and marketing competency. Career portfolio introduced. (Corequisite: 10-890-101, College 101).

10-105-103 CAREER PREPARATION ...create professional resume and cover letter, prepare for interviews, understand interviewing techniques, participate in a mock interview. Submission of experiential learning proposal. (Prerequisites: 10-105-101, Career Planning; 10-801-136, English Composition 1)

10-111-101 MACINTOSH-IMAGE EDITING ...(Adobe Photoshop + Adobe Acrobat) scanning, editing, color correcting and creating composite montage photographs. Prepare images for publication in print. An introduction to manipulating bitmap images.

10-206-100 DIGITAL AUDIO OVERVIEW ...concept of analog to digital audio conversion; audio production with software including editing, processing, mixing and exporting. Creating radio imaging and advertising; producing various length content for distribution through multiple medium.

10-206-101 SOUNDTRACKS AND MUSIC ...utilize software applications to prepare audio for video including environment sounds, sound effects and Foley, dialogue replacement, and soundtrack creation. (Prerequisite: 10-206-100, Digital Audio Overview)

10-206-107 INTERNET BROADCASTING ...plan, prepare and organize digital media content for online distribution and access. Pre- through post-production techniques including technical and commercial aspects of digital media content for internet delivery.

10-206-108 INTERNET BROADCASTING-ADVANCED ...advanced pre- through post-production techniques including technical/commercial aspects of digital media content for internet delivery. Business fundamentals, target marketing, copy writing, commercial distribution, user-generated content (UGC) service/s. (Prerequisites: 10-206-107, Internet Broadcasting; 10-801-136, English Composition 1)

10-206-120 DIGITAL AUDIO ADVANCED ...apply advanced concepts of audio production using various software; develops skills in advanced editing, location audio, audio for video and advanced audio production of radio programming and repairing problem audio files. (Prerequisite: 10-206-100, Digital Audio Overview)

10-206-154 VIDEO PRODUCTION AND EDITING I ...fundamentals of video production and editing including project and media management, organization and workflow. Emphasis on hands-on production and post production experience using current technologies in digital video. (Prerequisite: 10-111-101, Macintosh-Image Editing)

10-206-174 MOTION GRAPHICS FOR VIDEO ...creating high impact, dynamic effects for video productions utilizing digital media including still and motion video, graphics, text and applied filters. Apple Motion, Adobe After Effects and Photoshop software. (Prerequisites: 10-206-154, Video PRoduction and Editing I; 10-111-101, Macintosh-Image Editing)

10-206-175 MOTION GRAPHICS ADVANCED ...advanced motion graphic content creation including motion tracking, color correction, rotoscoping and advanced compositing. Adobe After Effects, Mocha AE and Media Encoder. (Prerequisites:10-206-174, Motion Graphics for Video; 10-801-136, English Composition 1)

10-206-178 FILM AND BROADCAST SCRIPTWRITING ...research and development of writing and formatting stories adapted for film and broadcast. Covers applying three-part story structure, developing plot and theme writing for electronic (web) and Mass Media, and identifying target audience.

10-206-180 FILM AND BROADCAST PREPRODUCTION ...beginning stages of production (planning, coordinating, budgeting). Revising scripts/scheduling, location scouting, hiring cast/crews, legal matters (copyright, model/location releases). Preparation of digital video production for multiple output devices. (Prerequisite: 10-206-178, Film and Broadcast Scriptwriting)

10-206-183 VIDEO PHOTOGRAPHY ...technical aspects of capturing motion images including composition, lighting, exposure, filtration, and camera selection. Develop skills in pre-production through post-production of motion photography projects. (Prerequisite: 10-206-107, Internet Broadcasting)

10-206-185 VIDEO PRODUCTION AND EDITING II ...intermediate-level digital video production and post production including advanced editing techniques, color correction and output. Emphasis on group-based video segments utilizing current cameras and editing software culminating in a final presentation. (Prerequisites: 10-206-154, Video Production and Editing I; 10-801-136, English Composition 1)

10-206-199 DIGITAL MEDIA CAREER EXPERIENCE ...students can select any hands on experience related to: Internship, Field Research, Service Learning, Simulations, Capstone, Industry Related or International. Instructor approval required. Portfolio presentation required. (Prerequisite: 10-105-103, Career Preparation; Corequisite: 10-206-185, Video Production and Editing II)

10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Compass Writing Skills=74 AND Compass Reading=70 OR ACT-English =18 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-838-105, Intro to Reading and Study Skills with "C" or better OR equivalent) 3 cr.

10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs. 1 cr.

10-801-196 ORAL/INTERPERSONAL COMMUNICATION ...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. (Prerequisite: Compass Reading=70 AND Compass Writing Skills=60 OR ACT- Reading =15 and ACT English=16 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing with "C" or better OR equivalent) 3 cr.

10-804-123 MATH W BUSINESS APPS ...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisites: Compass Pre-Algebra=27 or ACT-Math score=15 or 10-834-109, Pre Algebra AND Compass-Reading=70 or ACT-Reading=15 or 10-838-105, Intro to Reading & Study Skills with "C" or better OR equivalent) 3 cr.

10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Compass Writing Skills=60 AND Compass Reading=70 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. (Prerequisite: Compass Writing Skills=60 AND Compass Reading=70 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Compass Writing Skills=60 AND Compass Reading=70 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Compass Writing Skills=60 AND Compass Reading=70 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.