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Digital Media Technology Program Code 102065

Associate Degree

Offered at the Green Bay campus. For information: (920) 498-5444. Toll-free: (888) 385-6982.

This program is fully eligible for financial aid.

The Digital Media Technology Program prepares students to compete in a global digital workforce including content conception, creation, and implementation. Learners will develop multimedia production skills using digital audio and video recording and editing, motion graphics, internet broadcasting (i.e., podcasting), and data transfer and conversion from analog to digital media. The program will provide learning opportunities for those desiring a business-related position or project-based entrepreneurial contract work.

Employment Potential

Program graduates may work in this evolving Digital Media Technology field, and will be needed by the media industry, as designers, developers, and technicians. For example, they will be hired or contracted as media creators and designers for video, interactive media, websites, and some will be New Media entrepreneurs expanding applications for the media arts in the 21st century.

A graduate of this program will have the potential for employment in the following areas:

Digital Media Operator: develops multi-functional digital content for commercial, educational, and entertainment establishments. Researches and analyzes digital media utilization and functionality. Reviews digital media trends and effectiveness in marketing, advertising, training, creative services, and communications fields.

Motion Graphic Artist: performs detailed graphic compositing for broadcast, web, DVDs and mobile devices. Coordinates production of static and motion visuals and presentations for business, training, recreational and other applications.

Video Editor: assists post-production department by performing asset management and non-linear video editing duties. Performs script-based synchronization of audio, video, special effects, titles and graphics.

Multimedia Production Assistant: assists in production, from concept through postproduction,
of digital media client-based projects. Operational workflow duties include assisting with concept planning, storyboarding, scriptwriting, production, editing, and delivery.

Freelance Digital Media Producer: initiates entrepreneurial work with self-established client base. Acts as a full-service digital media content creator and consultant. Provides customer with promotional, training, communication and other content for internal and external delivery methods and mediums.

With additional education and/or work experience, graduates may find other opportunities for employment.

. Digital Media Operations Manager
. Internet Broadcaster
. Sound Recordist/Editor
. Video Production Coordinator
. Videographer
. Video Department Manager

The following certificates/technical diplomas may be applied toward this program:

. 902061, Internet Broadcasting
. 902062, Recording & Audio Engineering

Program Outcomes

. Create design for digital media.
. Perform internet broadcasting.
. Assemble a digital media portfolio.
. Produce animation for video.
. Create interactive digital interfaces.
. Operate digital media studio.
. Interface digital media into websites.
. Set the motion effects to 2D graphic designs.
. Write scripts.
. Conduct multi-track recording sessions.
. Compose audio scoring for video.
. Conduct live audio recording for video.
. Compose/edit/image both still and motion photography.

Requirements for Program Entry

. Completed application.
. High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
. Computer familiarity and ability to use a keyboard and mouse.
. Students should have mastered basic math skills. For a description of basic math, see the Basic Education section of the College Catalog.
. As a requirement for program entry, an Academic Skills Assessment (Accuplacer) with appropriate benchmark scores is necessary. Program benchmarks are Arithmetic, 65; Reading Comprehension, 55: Sentence Skills, 75. Students not meeting these benchmarks or the equivalent will be required to establish an individualized academic plan. Students may have the opportunity to enroll in selected program core courses while completing their individualized plan. Upon completion of the plan, students will be eligible for all program courses. However, higher test scores will lead to greater success in core program courses. To learn more about these assessments and program benchmark scores, please contact a counselor at (920) 498-5444 or (888) 385-6982.

Curriculum

Students following the study plan below will complete the Digital Media Technology associate degree in the number of semesters shown. Learners are encouraged to meet with an NWTC Academic Advisor to create a program plan.

FIRST SEMESTER

10-111-101 Macintosh-Image Editing
3
10-206-100 Digital Audio Overview
3
10-206-107 Internet Broadcasting
3
10-206-178 Film/Broadcast Scriptwriting
3
10-801-136 English Composition 1
3
* 10-890-101 College 101
1
SEMESTER TOTAL
16
SECOND SEMESTER

10-206-120 Audio Production w /Logic Pro
3
10-206-154 Macintosh Video Editing
3
10-206-180 Film/Broadcast Preproduction
3
10-206-183 Video Photography
3
10-801-196 Oral/Interpersonal Comm
3
10-804-123 Math w Business Apps
3
SEMESTER TOTAL
18
THIRD SEMESTER

10-102-100 Bus and Info Tech Occup Prep
1
10-206-101 Soundtracks and Music
3
10-206-108 Internet Broadcasting-Advanced
3
10-206-174 Motion Graphics for Video
3
10-809-103 Think Critically & Creatively
3
10-809-199 Psychology Of Human Relations
3
SEMESTER TOTAL
16
FOURTH SEMESTER

10-206-175 Motion Graphics Advanced
3
10-206-185 Macintosh Video Editing-Adv
3
10-206-199 Dig Media Internship Practicum
2
10-809-172 Intro to Diversity Studies
3
10-809-195 Economics
3
Elective
3
SEMESTER TOTAL
17

TOTAL CREDITS
67

Curriculum Note
*The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program credit requirement.

Suggested Electives
. Any course beginning with catalog number 10-206 or 10-203

COURSE DESCRIPTIONS

These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.

10-102-100 BUS AND INFO TECH OCCUP PREP ...career exploration, self- exploration, career planning, career placement, job seeking skills. This course should not be taken before the 3rd semester or completing at least half of the core program courses.

10-111-101 MACINTOSH-IMAGE EDITING ...(Adobe Photoshop + Adobe Acrobat) scanning, editing, color correcting and creating composite montage photographs. Prepare images for publication in print. An introduction to manipulating bitmap images.

10-206-100 DIGITAL AUDIO OVERVIEW ...concept of analog to digital audio conversion; audio production with software including editing, processing, mixing and exporting. Creating radio imaging and advertising; producing various length content for distribution through multiple medium.

10-206-101 SOUNDTRACKS AND MUSIC ...utilize software applications to prepare audio for video including environment sounds, sound effects and Foley, dialogue replacement, and soundtrack creation. (Prerequisite: 10-206-100, Digital Audio Overview)

10-206-107 INTERNET BROADCASTING ...plan, prepare and organize digital media content for online distribution and access. Pre- through post-production techniques including technical and commercial aspects of digital media content for internet delivery.

10-206-108 INTERNET BROADCASTING-ADVANCED ...advanced pre- through post-production techniques including technical/commercial aspects of digital media content for internet delivery. Business fundamentals, target marketing, copy writing, commercial distribution, user-generated content (UGC) service/s. (Prerequisites: 10-206-107, Internet Broadcasting; 10-801-136, English Composition 1)

10-206-120 AUDIO PRODUCTION WITH LOGIC PRO ...covers the basic concepts of music production using Logic Pro; develops skills in portable audio, audio for video and advanced audio production of radio programming. (Prerequisite: 10-206-100, Digital Audio Overview)

10-206-154 MACINTOSH VIDEO EDITING ...media types including audio, video and graphics to create original commercial, educational and entertainment productions for delivery to broadcast, CD/DVD and web. Final Cut Pro, LiveType and Photoshop software. (Prerequisite: 10-111-101, Macintosh-Image Editing)

10-206-174 MOTION GRAPHICS FOR VIDEO ...creating high impact, dynamic effects for video productions utilizing digital media including still and motion video, graphics, text and applied filters. Apple Motion, Adobe After Effects and Photoshop software. (Prerequisites: 10-206-154, Macintosh Video Editing; 10-111-101, Macintosh-Image Editing)

10-206-175 MOTION GRAPHICS ADVANCED ...advanced motion graphic content creation including motion tracking, color correction, rotoscoping and advanced compositing. Adobe After Effects, Mocha AE and Media Encoder. (Prerequisites:10-206-174, Motion Graphics for Video; 10-801-136, English Composition 1)

10-206-178 FILM AND BROADCAST SCRIPTWRITING ...research and development of writing and formatting stories adapted for film and broadcast. Covers applying three-part story structure, developing plot and theme, and identifying target audience.

10-206-180 FILM AND BROADCAST PREPRODUCTION ...beginning stages of production (planning, coordinating, budgeting). Revising scripts/scheduling, location scouting, hiring cast/crews, legal matters (copyright, model/location releases). Preparation of digital video production for multiple output devices.

10-206-183 VIDEO PHOTOGRAPHY ...technical aspects of capturing motion images including composition, lighting, exposure, filtration, and camera selection. Develop skills in pre-production through post-production of motion photography projects. (Prerequisite: 10-206-107 Internet Broadcasting)

10-206-185 MACINTOSH VIDEO EDITING-ADVANCED ...(Final Cut Studio) video production, planning/scripting, digital transfers, advanced editing techniques, color correction/output. Media, camera (SD, HD), file formats, encoding, compression/ delivery methods. Production of portfolio quality, commercially viable video. (Prerequisites: 10-206-154, Macintosh Video Editing; 10-801-136, English Composition 1)

10-206-199 DIGITAL MEDIA INTERNSHIP PRACTICUM ...practical, hands-on experience applying skills developed in the program at an approved site with supervision by an employer and the instructor with related projects and discussion. (Prerequisites: 10-801-136, English Composition I; 10-804-123, Math w Business Apps; Corequisite: 10-102-100, Bus and Info Tech Occup Prep)

10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Accuplacer-Sentence Skills =75 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-838-105, Intro to Reading and Study Skills with "C" or better OR equivalent) 3 cr.

10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs. 1 cr.

10-801-196 ORAL/INTERPERSONAL COMMUNICATION ...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. (Prerequisite: Accuplacer- Reading =55 and Accuplacer Sentence Skills=60 OR ACT- Reading =15 and ACT English=16 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing with "C" or better OR equivalent) 3 cr.

10-804-123 MATH W BUSINESS APPS ...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisites: Accuplacer-Arithmetic score=65 or ACT-Math score=15 or 10-834-109, Pre Algebra AND Accuplacer-Reading=55 or ACT-Reading=15 or 10-838-105, Intro to Reading & Study Skills with "C" or better OR equivalent) 3 cr.

10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.