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Digital Media Technology Program Code 102065

Associate Degree

Offered at the Green Bay campus. For information: (920) 498-5444. Toll-free: (888) 385-6982.

This program is fully eligible for financial aid.

The Digital Media Technology Program prepares students to compete in a global digital workforce including content conception, creation, and implementation. Learners will develop multimedia production skills using digital audio and video recording and editing, digital photography, motion graphics, internet broadcasting (i.e., podcasting), and data transfer and conversion from analog to digital media. The program will provide learning opportunities for those desiring a business-related position or project-based entrepreneurial contract work.

Employment Potential

Program graduates may work in this evolving Digital Media Technology field, and will be needed by the media industry, as designers, developers, and technicians. For example, they will be hired or contracted as media creators and designers for video, interactive media, websites, and some will be new media entrepreneurs expanding applications for the media arts in the 21st century.

A graduate of this program will have the potential for employment in the following areas:

Digital Media Operator: develops multi-functional digital content for commercial, educational, and entertainment establishments. Researches and analyzes digital media utilization and functionality. Reviews digital media trends and effectiveness in marketing, advertising, training, creative services, and communications fields.

Motion Graphic Artist: performs detailed graphic compositing for broadcast, web, DVDs and mobile devices. Coordinates production of static and motion visuals and presentations for business, training, recreational and other applications.

Video Editor: assists post-production department by performing asset management and non-linear video editing duties. Performs script-based synchronization of audio, video, special effects, titles and graphics.

Multimedia Production Assistant: assists in production, from concept through post-production of digital media client-based projects. Operational workflow duties include assisting with concept planning, storyboarding, scriptwriting, production, editing, and delivery.

Freelance Digital Media Producer: initiates entrepreneurial work with self-established client base. Acts as a full-service digital media content creator and consultant. Provides customer with promotional, training, communication and other content for internal and external delivery methods and mediums.

With additional education and/or work experience, graduates may find other opportunities for employment.

. Digital Media Operations Manager
. Internet Broadcaster
. Sound Recordist/Editor
. Video Production Coordinator
. Videographer
. Video Department Manager

The following certificates/technical diplomas may be applied toward this program:

. 902031, Digital Photography
. 902032, Digital Photography Advanced
. 902063, Film and Digital Broadcast
. 902061, Internet Broadcasting
. 902062, Recording & Audio Engineering

Program Outcomes

. Create design for digital media.
. Perform internet broadcasting.
. Assemble a digital media portfolio.
. Produce animation for video.
. Create professional digital photography images.
. Create interactive digital interfaces.
. Operate digital media studio.
. Interface digital media into websites.
. Set the motion effects to 2D graphic designs.
. Write scripts.
. Conduct multi-track recording sessions.
. Compose audio scoring for video.
. Conduct live audio recording for video.
. Compose/edit/image both still and motion photography.

Requirements for Program Entry

. Completed application.
. High school transcript or equivalent. (For a list of equivalents, go to www.nwtc.edu/gettingstarted.)
. Computer familiarity and ability to use a keyboard and mouse.
. Students should have mastered basic math skills. For a description of Basic Math, see the Basic Education section of the College Catalog.
. As a requirement for program entry, an Academic Skills Assessment (Accuplacer) with appropriate benchmark scores is necessary. Program Benchmarks are: Reading Comprehension: 55; Arithmetic: 34; Sentence Skills: 60. However, we recommend a student receive the following scores to be successful in this program: Reading Comprehension: 75; Arithmetic: 51; Sentence Skills: 84. Remediation options are available to reach recommended scores. Equivalent assessment scores are acceptable. To learn more about these assessments and program benchmark scores, please contact a counselor at (920) 498-5444 or (888) 385-6982.

Curriculum

The Digital Media Technology Associate Degree is a two-year, four-semester program. Learners are encouraged to meet with an NWTC Academic Advisor to create a program plan. Upon graduation, a student will have completed 67 credits.

FIRST SEMESTER
10-111-101 Macintosh-Image Editing
3
10-111-103 Macintosh-Intro
1
10-206-100 Digital Audio Overview
3
10-206-107 Internet Broadcasting
3
10-801-136 English Composition 1
3
10-801-196 Oral/Interpersonal Comm
3
SEMESTER TOTAL
16
SECOND SEMESTER
10-203-104 Photography-Digital
3
10-206-101 Soundtracks and Music
3
 OR
 
10-206-120 Music Production-Logic Studio
3
10-206-108 Internet Broadcasting-Advanced
3
10-206-154 Macintosh Video Editing
3
10-804-123 Math w Business Apps
3
10-809-103 Think Critically & Creatively
3
SEMESTER TOTAL
18
THIRD SEMESTER
10-102-100 Bus and Info Tech Occup Prep
1
10-206-125 DVD Authoring
3
10-206-183 Video Photography
3
10-206-185 Macintosh Video Editing-Adv
3
10-809-172 Race Ethnic & Diversity
3
10-809-199 Psychology Of Human Relations
3
SEMESTER TOTAL
16
FOURTH SEMESTER
10-206-104 Digital Media Trends/Business
3
10-206-109 Digital Studio Operations
3
10-206-174 Motion Graphics for Video
3
10-206-199 Dig Media Internship Practicum
2
 OR
 
10-206-197 Dig Media Field Research
2
10-809-195 Economics
3
Elective
3
SEMESTER TOTAL
17
TOTAL CREDITS
67

Curriculum Note
. Macintosh-Intro is a corequisite to any first semester course in the Digital Media Technology degree. It is also suggested that learners, regardless of age or professional experience, should take the Macintosh-Intro class if they are not familiar with the Macintosh OSX version operating system. This course is designed to help familiarize the learner with the Macintosh computer environment used in the Digital Media Technology degree.

Suggested Electives
. Any course beginning with catalog number 10-206 or 10-203

COURSE DESCRIPTIONS

These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.

10-102-100 BUS AND INFO TECH OCCUP PREP ...career exploration, self-exploration, career planning, career placement, job seeking skills.

10-111-101 MACINTOSH-IMAGE EDITING ...(Adobe Photoshop + Adobe Acrobat) scanning, editing, color correcting and creating composite montage photographs. Prepare images for publication in print. An introduction to manipulating bitmap images. (Corequisite: 10-111-103, Macintosh-Intro)

10-111-103 MACINTOSH-INTRO ...explore the Macintosh Operating System and applications including iPhoto, iTunes, iMovie, GarageBand, FontBook, Sherlock, iCal, AddressBook and Dashboard. Learn to navigate the Mac Operating System and manage files and folders.

10-203-104 PHOTOGRAPHY-DIGITAL ...capturing digital images, exposure, shutter speed, aperture, composition, camera operations, lenses, lighting, camera accessories, types of photography, photo challenges, importing, editing and storing images. Access to a digital camera required.

10-206-100 DIGITAL AUDIO OVERVIEW ...concept of analog to audio conversion, processing sound in digital domain, MIDI music production, CD audio production, video soundtracks, enhanced podcast audio, basic of time code and format conversion.

10-206-101 SOUNDTRACKS AND MUSIC ...utilize software applications to prepare audio for video including environment sounds, sound effects and Foley, dialogue replacement, and soundtrack creation. (Prerequisite: 10-206-100, Digital Audio Overview)

10-206-104 DIGITAL MEDIA TRENDS IN BUSINESS ...research, present analysis of, industry usage of current/emerging digital media technologies including implementation, usage, delivery. Plan, organize, include new digital media concepts and strategies in business plans and operation.(Prerequisites: 10-206-185, Macintosh Video Editing-Advanced; 10-206-108 Internet Broadcasting-Advanced)

10-206-107 INTERNET BROADCASTING ...plan, prepare and organize digital media content for online distribution and access. Pre- through post-production techniques including technical and commercial aspects of digital media content for internet delivery.

10-206-108 INTERNET BROADCASTING-ADVANCED ...advanced pre- through post-production techniques including technical/commercial aspects of digital media content for internet delivery. Business fundamentals, target marketing, copy writing, commercial distribution, user-generated content (UGC) service/s. (Prerequisite: 10-206-107, Internet Broadcasting)

10-206-109 DIGITAL STUDIO OPERATIONS ...research, implement, maintain workflow/equipment used in a modern digital media studio. Prepare functioning environment for audio, video, photography production including capture, editing, delivery, archiving. (Prerequisite: 10-206-108, Internet Broadcasting-Advanced)

10-206-120 MUSIC PRODUCTION WITH LOGIC STUDIO ...covers the basic concepts of melody, harmony, rhythm and form as well as orchestration, and the process of building an arrangement, one instrument at a time, using Logic Studio. (Prerequisite: 10-206-100, Digital Audio Overview)

10-206-125 DVD AUTHORING (DVD Studio Pro) ...setup and create interactive DVD productions. Other topics covered include: Bit-Budgeting, Storyboarding, Video and Audio Encoding, Menu Creation, and Delivery. (Prerequisite: 10-206-154, Macintosh Video Editing)

10-206-154 MACINTOSH VIDEO EDITING ...media types including audio, video and graphics to create original commercial, educational and entertainment productions for delivery to broadcast, CD/DVD and web. Final Cut Pro, LiveType and Photoshop software. (Prerequisite: 10-111-101, Macintosh-Image Editing)

10-206-174 MOTION GRAPHICS FOR VIDEO ...creating high impact, dynamic effects for video productions utilizing digital media including still and motion video, graphics, text and applied filters. Apple Motion, Adobe After Effects and Photoshop software. (Prerequisites: 10-206-154, Macintosh Video Editing; 10-111-101, Macintosh-Image Editing; 10-111-103, Macintosh-Intro)

10-206-183 VIDEO PHOTOGRAPHY ...technical aspects of capturing motion images including composition, lighting, exposure, filtration, and camera selection. Develop skills in pre-production through post-poduction of motion photography projects.

10-206-185 MACINTOSH VIDEO EDITING-ADVANCED ...(Final Cut Studio) video production, planning/scripting, digital transfers, advanced editing techniques, color correction/output. Media, camera (SD, HD), file formats, encoding, compression/ delivery methods. Production of portfolio quality, commercially viable video. (Prerequisite: 10-206-154, Macintosh Video Editing)

10-206-197 DIGITAL MEDIA FIELD RESEARCH ...alternative to employment approved by the instructor with related projects and discussion. May include in-depth study of an industry, business, career, or job shadowing. (Pre/Corequisite: 10-102-100, Bus and Info Tech Occup Prep)

10-206-199 DIGITAL MEDIA INTERNSHIP PRACTICUM ...practical, hands-on experience applying skills developed in the program at an approved site with supervision by an employer and the instructor with related projects and discussion. (Pre/Corequisite: 10-102-100, Bus and Info Tech Occup Prep)

10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. 3 cr.

10-801-196 ORAL/INTERPERSONAL COMMUNICATION ...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. 3 cr.

10-804-123 MATH W BUSINESS APPS ...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisite: Recommendation:Accuplacer Arithmetic = 65). 3 cr.

10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. 3 cr.

10-809-172 RACE ETHNIC & DIVERSITY ...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. 3 cr.

10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. 3 cr.

10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. 3 cr.