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Design and Graphic Technology Program Code 101117

Associate Degree

Offered at the Green Bay campus. For information: (920) 498-5444. Toll-free: (888) 385-6982.

This program is fully eligible for financial aid.

Design and Graphic Technology trains students in Graphic Design, Digital Print Media, and Web. Students complete a portfolio review session with the instructional team during each semester.

Employment Potential

A graduate of this program will have the potential for employment in the following areas:

Desktop Publisher: produces professional publications using electronic publishing software, scans graphic images, places text and graphics files onto the page, and operates output devices.

Graphic Designer: develops advertising concepts and prepares art for the final presentations.

Advertising Assistant: works with the ad director or store manager to plan and prepare advertising for print, radio, and TV use.

Commercial Art Worker: prepares artwork and copy to be used in label production, package design, printed materials; prepares process separations; preflights electronic files; manages color control; and manages fonts.

Digital Print Technician: prepares computer files for variable data printing or produce print on demand applications.

Layout Designer: designs basic plans for print advertising, passes on work to a commercial artist or copywriter, and is responsible for final electronic files.

Printing Support Worker/Customer Service Representative: handles electronic and pre-press operations, making color separations, electronic scanning, image editing, and color proofing.

Public Relations Assistant: assists in public relations activities helping to produce brochures, press releases, displays, and newsletters; organizes and prepares materials for use in presentations.

Pre-Press Technician: prepares computer documents for printing; trapping, font usage, picture usage, color management, clipping paths, and placing high and low resolution graphics into document.

Website Designer: builds graphic elements for functional websites.

With additional education and/or work experience, graduates may find other opportunities for employment.

. Account Executive
. Art Director
. Design Supervisor
. Media Buyer

The following certificates/technical diplomas may be applied toward this program:

. 906141, Applied Graphics for Prototype and Design

Program Outcomes

. Create client based graphic design solutions.
. Create and design graphic communications.
. Assemble and manage a professional portfolio.
. Prepare and manage digital file solutions.
. Operate digital output devices.
. Apply color management solutions.
. Select project appropriate software solutions.
. Select project appropriate output solutions.
. Implement typography strategies.
. Design and produce web graphics.
. Complete practical field experience.
. Develop professional communication abilities.
. Communicate valid solutions to projects.
. Demonstrate personal and project accountability.

Requirements for Program Entry

. Completed application.
. High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted.
. Ability to use computer keyboard.
. Students should have mastered basic math skills. For a description of basic math, see the Basic Education section of this catalog.
. As a requirement for program entry, an Academic Skills Assessment (Accuplacer) with appropriate benchmark scores is necessary. Program benchmarks are Arithmetic, 65; Reading Comprehension, 55: Sentence Skills, 75. Students not meeting these benchmarks or the equivalent will be required to establish an individualized academic plan. Students may have the opportunity to enroll in selected program core courses while completing their individualized plan. Upon completion of the plan, students will be eligible for all program courses. However, higher test scores will lead to greater success in core program courses. To learn more about these assessments and program benchmark scores, please contact a counselor at (920) 498-5444 or (888) 385-6982.

Curriculum

Students following the study plan below will complete the Design and Graphic Technology associate degree in the number of semesters shown.

FIRST SEMESTER

10-111-101 Macintosh-Image Editing
3
10-111-120 Macintosh Publishing
3
10-111-161 Macintosh Illustration
3
10-801-136 English Composition 1
3
10-809-103 Think Critically & Creatively
3
* 10-890-101 College 101
1
SEMESTER TOTAL
16
SECOND SEMESTER

10-111-110 Macintosh Image Editing-Adv
3
10-111-111 Graphic Design 1
3
10-111-125 Graphic Reproduction Tech
3
10-111-165 Typography
3
10-804-123 Math w Business Apps
3
10-809-199 Psychology Of Human Relations
3
SEMESTER TOTAL
18
THIRD SEMESTER

10-102-100 Bus and Info Tech Occup Prep
1
10-104-107 Marketing Comm-Integrated
3
10-111-121 Graphic Design 2
3
10-111-130 Presentation Graphics
3
10-111-143 Graphic Reproduction-Adv
3
10-204-110 Publishing Technologies
3
10-801-196 Oral/Interpersonal Comm
3
SEMESTER TOTAL
19
FOURTH SEMESTER

**10-111-199 Des/Graphic Intern Practicum
2
10-204-111 Digital Publishing Operations
3
10-204-124 Variable Data Publishing
3
10-204-126 Digital Print Applications
3
10-809-172 Intro to Diversity Studies
3
10-809-195 Economics
3
SEMESTER TOTAL
17

TOTAL CREDITS
70

Curriculum Note
*The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program credit requirement.
** It is recommended that learners take the Design and Graphic Technology Internship Practicum course (10-111-199) in their last semester.

COURSE DESCRIPTIONS

These courses provide an opportunity for students to develop the knowledge, skills, and understanding required for employment in this field.

10-102-100 BUS AND INFO TECH OCCUP PREP ...career exploration, self- exploration, career planning, career placement, job seeking skills. This course should not be taken before the 3rd semester or completing at least half of the core program courses.

10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

10-111-101 MACINTOSH-IMAGE EDITING ...(Adobe Photoshop + Adobe Acrobat) scanning, editing, color correcting and creating composite montage photographs. Prepare images for publication in print. An introduction to manipulating bitmap images.

10-111-110 MACINTOSH IMAGE EDITING-ADVANCED ...Photoshop's tool box, layers, paths, channels, scans, color separations, photo retouching. Web pages, Web graphics, Web safe colors, HTML code, Adobe Dimensions, image mapping and interactive capabilities of software. (Prerequisites: 10-111-101, Macintosh-Image Editing)

10-111-111 GRAPHIC DESIGN 1 ...design and drawing for graphic reproduction, design trends, and applications; brochure, advertising, and corporate I.D. package created using basic design process of thumbnails, rough, and comprehensive layout. (Prerequisites: 10-111-120, Macintosh Publishing)

10-111-120 MACINTOSH PUBLISHING ...develop page layout concepts utilizing document files, tools, guides, objects and shapes, text, colors, style sheets, images, master pages; manage output for printing; and apply copy elements.

10-111-121 GRAPHIC DESIGN 2 ...apply basic design techniques to an advertising campaign, illustration techniques, lettering and typography, reproducing logos for print production, use color for advertising, and preparation of a professional portfolio. (Prerequisites: 10-111-111, Graphic Design 1; 10-801-136, English Composition 1)

10-111-125 GRAPHIC REPRODUCTION TECHNIQUES ...basic process of reproducing images using offset lithography including electronic imaging, preflighting, trapping concepts, imposition, and collect for output. (Prerequisite: 10-111-120, Macintosh Publishing)

10-111-130 PRESENTATION GRAPHICS ...focuses on the development of graphics for the effective presentation of illustrations, diagrams and images for computerized presentation. Emphasizing delivery with integrated media techniques. (Prerequisites: 10-111-101, Macintosh-Image Editing; 10-111-161, Macintosh Illustration)

10-111-143 GRAPHIC REPRODUCTION-ADVANCED ...various techniques used to print four-color process images including traditional and electronic separations; trapping, creating PDFs, proofing techniques; color correction; preparing files for flexo, gravure, and screen printing. (Prerequisites: 10-111-125, Graphic Reproduction Techniques)

10-111-161 MACINTOSH ILLUSTRATION ...create and paint basic shapes, draw, transform objects, work with type, blend shapes and colors, work with layers, special effects, and color separations. An introduction to manipulating vector based images.

10-111-165 TYPOGRAPHY ...typography history; type styles and nomenclature; type in design world; type usage in printing; paper nomenclature; paper types; papers used for art, printing, and industry; and future of paper. (Prerequisite: 10-111-161, Macintosh Illustration)

10-111-199 DESIGN AND GRAPHIC INTERN PRACTICUM ...practical, hands-on experience applying skills developed in the program at an approved site with supervision by an employer and the instructor with related projects and discussion. (Prerequisites: 10-801-136, English Composition I; 10-804-123, Math w Business Apps; Corequisite: 10-102-100, Bus and Info Tech Occup Prep)

10-204-110 PUBLISHING TECHNOLOGIES ...introduction to printing process, electronic publishing, prepress operations, press operations, postpress operations, job logs, professional portfolios, and job seeking skills. (Corequisite:10-111-120, Macintosh Publishing)

10-204-111 DIGITAL PUBLISHING OPERATIONS ...press equipment, processors, inks, print quality, job tickets, standard operating procedures, densitometers, printing problems, and trapping situations. (Corequisite: 10-204-110, Publishing Technologies)

10-204-124 VARIABLE DATA PUBLISHING ...learn how to link database files to page layout applications. Create and manage correct variable channels in page layouts, apply text and image changes to layout to create a personalized printed page, research how the information is gathered to create personalized content. (Prerequisites: 10-111-120, Macintosh Publishing)

10-204-126 DIGITAL PRINT APPLICATIONS ...explain why the industry is in a state of transition towards digital printing; outline the proper time to select digital printing as a production tool; what type of project fits well into a digital print environment; identify what type of project fits the mold of digital printing. (Prerequisite: 10-204-110, Publishing Technologies; 10-804-123, Math w Business Apps)

10-801-136 ENGLISH COMPOSITION 1 ...learners develop knowledge/skills in planning, organizing, writing, editing. Students will also analyze audience/purpose, use elements of research, format documents using standard guidelines, and develop critical reading skills. (Prerequisite: Accuplacer-Sentence Skills =75 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-831-103, Intro to College Writing or 10-838-105, Intro to Reading and Study Skills with "C" or better OR equivalent) 3 cr.

10-809-103 THINKING CRITICALLY & CREATIVELY ...instruction in realistic/practical methods of thinking, including decision making, problem solving, analyzing ideas, troubleshooting, argumentation, persuasion, creativity, setting goals/objectives. Students apply strategies/tools in a variety of situations. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-890-101 COLLEGE 101 ...develops tools and strategies that support success in college. Focuses on study skills, college resources, goal setting, time management, and learning styles. Introduces concepts for self assessing learning and completing an Exit Assessment that provides evidence that learning took place. Students should take this course prior to or during the first semester of their programs. 1 cr.

10-804-123 MATH W BUSINESS APPS ...real numbers; basic operations; proportions/one variable; percents, simple/compound interest; annuity; apply math concepts to purchasing/buying process, selling process; and basic statistics with business/consumer applications. (Prerequisites: Accuplacer-Arithmetic score=65 or ACT-Math score=15 or 10-834-109, Pre Algebra AND Accuplacer-Reading=55 or ACT-Reading=15 or 10-838-105, Intro to Reading & Study Skills with "C" or better OR equivalent) 3 cr.

10-809-199 PSYCHOLOGY OF HUMAN RELATIONS ...decision making, motivation, conflict resolution, learning strategies, growth and adjustment, diversity, psychological theories, relationships, psychological disorders, stress, career analysis, social psychology, and lifespan development. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-801-196 ORAL/INTERPERSONAL COMMUNICATION ...the communication process, perception and self-concept, language, listening, nonverbal communication, interpersonal relationships, communication in groups and public communication; prepare and deliver an oral presentation. (Prerequisite: Accuplacer- Reading =55 and Accuplacer Sentence Skills=60 OR ACT- Reading =15 and ACT English=16 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing with "C" or better OR equivalent) 3 cr.

10-809-172 INTRO TO DIVERSITY STUDIES...basic American values of justice and equality by teaching vocabulary, history of immigration/conquest, transcultural communication, legal liability, multicultural majority/minority relations, ageism, sexism, gender, sexual orientation, the disabled/ADA. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

10-809-195 ECONOMICS ...scarcity, resources, alternative economic systems, growth, supply and demand, monetary and fiscal policy, inflation, unemployment, and global economic issues. (Prerequisite: Accuplacer-Sentence Skills= 60 AND Accuplacer-Reading =55 OR ACT-English =16 AND ACT Reading =15 OR 10-838-105, Intro to Reading & Study Skills or 10-831-103, Intro to College Writing w/ a "C" or better OR equivalent) 3 cr.

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