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Promotions & Events Management Certificate

Certificate Number 901047

The Promotions & Event Management Certificate is designed for people who plan, promote, and service meetings, conferences, conventions, entertainment, and other special events. Learners who complete this certificate may become consultants or obtain employment as meeting planners, marketing specialists, sales personnel, convention service managers and event coordinators in lodging and food service operations, casinos, visitor and convention bureaus, a Chamber of Commerce, and nonprofit organizations.

Certificate Completers will be able to

. Conduct a conference or special event.
. Design a promotion plan.
. Implement promotional strategies.

Completers will be able to apply credits toward the following programs:

. 101043, Marketing
. 101023, Business Management

Curriculum

Catalog No. Description Credits

10-104-125 Event Marketing
3
10-104-107 Marketing Communications-Integ
3
10-104-110 Marketing Principles
3
10-196-188 Project Mgmt Fundamentals
3
10-104-101 Selling Principles
3
10-104-119 Social Media Marketing
3

Certificate Total
18

Course Descriptions

10-104-125 Event Marketing...planning, promotion execution, and evaluation of special events (entertainment, industry, meeting/convention). Students will work toward the actual staging of an event (will require time outside of the classroom setting).

10-104-107 Marketing Comm-Integrated...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

10-104-110 Marketing Principles...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning.

10-196-188 Project Mgmt Fundamentals...the role of project management, developing a project proposal, demonstration of relevant software, working with project teams, sequencing tasks, charting progress, dealing with variations, budgets and resources, implementation, and assessment.

10-104-101 Selling Principles...selling as a career; success factors in selling; personality development; product knowledge; and the sales process involving preparation, approach, presentation-demonstration, handling objections, and closing the sale successfully.

10-104-119 Social Media Marketing...understand the social media revolution. This course will provide students with the practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.

For more information, please contact: The Business & Information Technology Department,(920) 498-5435 or (800) 422-NWTC, extension 5435,or contact Enrollment Services at 888-385-NWTC.