Curriculum
Catalog No. Description Credits
10-104-176 Consumer Behavior for Marketin
3
10-104-191 Customer Service
3
10-104-107 Marketing Communications-Integ
3
10-104-110 Marketing Principles
3
10-103-141 Micro: Access-Intro
1
10-103-131 Micro: Excel-Intro
1
10-103-121 Micro: Word-Intro
1
10-104-101 Selling Principles
3
Course Descriptions
10-104-176 Consumer Behavior-Mktg...motivation and personality, information processing, life styles, group influences, post-purchase behavior, and other behaviors related to marketing.
10-104-191 Customer Service...develop professional telephone etiquette, explore customer service work environments, identify and analyze customer service failures, resolve problems cost effectively, set complaint policies, and develop communication techniques to handle complaining customers.
10-104-107 Marketing Comm-Integrated...creating, coordinating and integrating advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.
10-104-110 Marketing Principles...marketing management, market segmentation, market research, consumer behavior, product decisions and management of distribution, pricing, promotional decisions for strategy planning.
10-103-141 Micro: Access-Intro...creating and modifying database tables, compacting a database, managing records, defining table relationships, creating queries, calculations, and aggregate functions, sorting, and using form and report wizards. Requires Windows experience.
10-103-131 Micro: Excel-Intro...creating a worksheet, enhancing worksheet appearance, moving and copying data, using formulas and functions, creating charts and using clip art. Requires Windows experience.
10-103-121 Micro: Word-Intro...word processing basics including creating, revising, formatting, and printing; sections, tabs, multiple-page numbering; manipulating text; creating headers/footers; creating and formatting tables, graphics; and merging documents. Requires Windows experience.
10-104-101 Selling Principles...selling as a career; success factors in selling; personality development; product knowledge; and the sales process involving preparation, approach, presentation-demonstration, handling objections, and closing the sale successfully.
For more information, please contact: The Business & Information Technology Department, (920) 498-5435 or (800) 422-NWTC, extension 5435, or contact Enrollment Services at 888-385-NWTC.