The Arts Entrepreneur
Artists and artisans are unique entrepreneurs. While they experience all of the challenges that other business entities face, they also have their own distinct challenges. So when NWTC’s Center for Entrepreneurship put together a new curriculum expressly for artists, we thought it only prudent to team teach it with an accomplished local artist.
We chose Sally Everhardus, Door County resident and artist. Click on the Meet our Instructor" link on the top left to learn more about Sally.
- Artists are Special Entrepreneurs – the Same – but Different
- Considering your Products/Services in these times
- The Importance of Customer Focus
- Identifying and Understanding your Customer(s)
- The Relationship Between Artist and Art
- Considering “Crafters”
- The Business Life Cycle and the Product Life Cycle
- How Much Does it Cost Me to Make a Loaf of Bread?
- Pricing your Product
- Tips and Tricks to Extend your Product
- Sales and Create your Brand
- Differentiating between Sales and Marketing
- Feasibility Studies
- Business Plans
- Access to Capital
- Mentoring
For more information
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Tim Noble
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